How can you write sparkling marketing material that gets your organisation noticed? This is the question posed by copywriter, marketing communications expert and author Ashley Hastings and is Day 11 of my Countdown to Christmas series. He has written the ultimate guide to writing effective content, with the publication of a brand new book: I’m Here! How To Write Brilliant […]Read more >
I learn a lot from my peers. Research shows the importance of peer-to-peer communication and I know from my own studies that professional communicators prefer learning from each other. Today I had the privilege of hosting a workshop at the prestigious Harrods store in London for a group of comms pros from various organisations. Over the course […]Read more >
What’s on this week? Here’s my regular Sunday look at what’s happening for comms pros to attend over the next 10 days and beyond. There’s still time this breast cancer awareness month to support our fellow professional communicator Helen Deverell in her quest to raise money for CoppaFeel! charity. You can pledge to win a day of […]Read more >
Trying to make values living, breathing things rather than words on a wall can be a challenge. However, one organisation has been igniting its creativity and celebrating a special birthday at the same time, all thanks to Captain Jean-Luc Picard. Here Ashley Freeman, Head of Sales and Marketing at INVOLVE shares how… Make it So… […]Read more >
Welcome to the 20th edition of What’s on this week, your Sunday look at what’s on for professional communicators. This week I have news of how All Things IC blog readers can benefit from discounted prices for four upcoming events between now and the end of the year, plus what’s happening over the next 10 days. […]Read more >
“Sometimes you will never know the value of a moment, until it becomes a memory.” Wise words from Dr Seuss, and ones I found myself thinking yesterday as I had the pleasure of attending my first annual lunch as a Fellow of the Chartered Institute of Public Relations (CIPR). It was set in the hallowed surroundings […]Read more >
What events are coming up over the next 10 days for communicators to attend? Here’s my weekly look at what’s on, so you can plan your time. Every Sunday I take a look at upcoming awards, courses, conferences and events and publish ‘What’s on this week‘. If you’d like to plan further ahead, see the comms […]Read more >
All Things IC is back. I’m heading towards the end of my first working week post-maternity leave and would like to thank my existing and freshly signed clients, and blog readers for their warm welcome. My twin sons are now eight-months-old. This only leaves four months to figure out how to mark their first birthday on […]Read more >
This morning my three-year-old daughter showed me how she can find videos of Disney’s Sleeping Beauty by using the Google voice search function on YouTube. I sat on her bed and watched Aurora appear on the screen. She proudly turned to me and said: “ta-da mummy, see – she’s in there”. I was trying to […]Read more >
What are your plans for the Summer? The rather soggy British weather has been interspersing the gorgeous sunshine we had been blessed with. I took this photograph in Trafalgar Square, London, this week. It shows Brits queuing in the rain, could there be a more typical image?! There’s just a couple of weeks of August left, […]Read more >
When was the last time you took time to invest in your own creativity? Today I decided to visit the National Portrait Gallery in London to immerse myself in the artwork and try something different. I’d never been there before and knew there was an Audrey Hepburn photographic exhibition on, so seeing as I was […]Read more >
The layers of culture inside organisations run deep. Every company is nuanced, with its own set of beliefs, values and “the way things are done around here” underpinning what it does. One of my favourite daily reads comes from Dr Leandro Herrero in his email series. He’s a psychiatrist by background, who then spent many years […]Read more >
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