What are the main areas of law and social media strategy? What are the rules around employees posting on LinkedIn? Who is legally responsible for the content on a corporate Twitter account? Can you be arrested for your use of social media?
Nail biting stuff! If you’re looking for advice and guidance on these topics and many more, help is at hand.
My fellow Chartered Institute of Public Relations (CIPR) Social Media Panel members have just released a Social Media and the Law guide.
The free six-page paper looks at 15 of the most commonly asked questions around social media use.
Earn points while you read
If you are registered for Continuing Professional Development (CPD), reading the guide will earn you five points. CIPR is encouraging practitioners to spend time over the summer working on their CPD.
They are publishing a series of new tools and resources on topics including data-driven PR, paid media, writing for online audiences, email marketing and strategic international PR.
It’s part of their #summerofCPD promotion.
I complete CPD every year, it’s a way of ensuring I keep up-to-date and spend time investing in my own professional development. It’s also essential to retain my Accredited Practitioner status.
There are various CPD schemes around. If you are a member of the Institute of Internal Communication (IoIC) have a look at theirs.
You are rewarded for various activities, from attending training courses to reading books and going to conferences.
I’m running a course for IoIC in November on social media strategy.
More free CIPR guides:
- Using Statistics in Public Relations (published 15 July 2015)
- An Introduction to Paid Media (published 21 July 2015)
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Further reading on my blog: Your summer reading list…sorted.