Last night we joined over 550 PR professionals for the Chartered Institute of Public Relations’ Excellence Awards.
It’s been three years since the awards have been held in person, and it was wonderful to see Comms pros recognised.
I had the pleasure of judging the CIPR Excellence awards again this year and as ever, was impressed by the creativity and skill on display.
Three-quarters of #TeamTeal went to the awards to cheer on those who had been shortlisted. I’m pictured with my PA Louise Mackenney and Communication Consultant Dan Holden, who is also the Chair of CIPR Inside, the sector group for internal communicators.
We enjoyed catching up with Comms friends including Asif Choudry from #CommsHero (pictured).
I judged the Institute of Internal Communication (IoIC) Awards yesterday and we’re hoping to all attend those awards later in the year. If you’re thinking of entering awards, do check out our previous blog posts: Five top tips from an awards judge, Insider tips from an awards judge and How to enter comms awards.
In short, make sure your objectives are robust and you align your measurement against them. Outcomes, not outputs. Always.
Let’s turn back to last night…
CIPR Excellence Awards 2022
The awards had 32 categories and took place at The Artillery Garden at the HAC. They were hosted by BBC presenter Jason Mohammad, who Louise had a great chat with after the presentations.
Introducing the Awards was BEIS Minister Lee Rowley MP from the Department of Business, Energy and Industrial Strategy (BEIS) who spoke of the UK PR industry as leading the world and as a “trusted and valued sector”.
MHP Mischief was the biggest winner on the night picking up three awards, including ‘Best Social Purpose Campaign’ and ‘Best Integrated Campaign’ for their #LONGLIVETHEPRINCE campaign with the Kiyan Prince Foundation. They also won ‘Best Consumer Relations Campaign’. Tin Man came away with two awards for ‘Best Use of Media Relations’ Award for their work with Guide Dogs for the Blind and ‘Best Transport or Automotive Campaign’ for their campaign with LNER.
After a couple of years away it was a fantastic experience to bring everyone together for a night of well-deserved celebrations. When a light is shone on our industry, as it was last night, it really demonstrates the breadth of talent, creativity, and passion that flows throughout it. Ours is work that makes a difference for our organisations, our clients, and the public and it is what makes PR one of the most rewarding industries to work in. I want to wish everyone that was shortlisted and those that came away with an Award many congratulations – CIPR President Rachel Roberts Chart.PR, MCIPR.
Fareham Borough Council won the Award for ‘Best Public Sector Campaign’, Tommy’s went home with the ‘Best Not-For-Profit’ Award, and Cowshed won ‘Best Public Affairs Campaign’.
The ‘Best In-House PR Team of the Year’ Award went to English Heritage and Smarts took home the ‘Best PR Consultancy of the Year’ Award. The ‘Best New PR Consultancy of the Year’ Award went to Hard Numbers with Words + Pixels awarded ‘Small PR Consultancy of the Year’ Award. Michael Lowdon MCIPR won the ‘Young Communicator of the Year’ Award.
You can see the winners below. A Mark of Excellence in the IC Campaign category went to Nuclear Decommissioning Authority. Ben Veal won a Mark of Excellence for Independent PR Practitioner of the Year. McCann Synergy were given a Mark of Excellence for a campaign with Aldi in the Employee Experience / Engagement Campaign category. Congratulations to you all.
- Corporate and Business Communications Campaign – Bottle Electric Moments Campaign for LeasePlan UK
- Internal Communications Campaign – London Stock Exchange Group (LSEG) LSEG’s first 100 days.
- Consumer Relations Campaign – MHP Mischief Rolls for Goals
- Public Sector Campaign – Fareham Borough Council Clip and Collect – Garden Waste Subscription Service
- Social Purpose Campaign – MHP Mischief #LONGLIVETHEPRINCE
- Public Affairs Campaign – Cowshed #ForTheFullTeam
- Not-for-Profit Campaign – Tommy’s Tommy’s Miscarriage Matters campaign
- Healthcare Campaign – Lynn PR #DontMissYourVaccine
- Integrated Campaign – MHP Mischief #LONGLIVETHEPRINCE
- Global Campaign – Man Bites Dog Work 2035: The Born Digital Effect
- Transport or Automotive Campaign – Tin Man and LNER The Waiting Room
- Low Budget Campaign – WPP Ford Team Very Gay Raptor
- STEM Campaign – Liberty Communications Citizen Science: Making Astronomy more accessible for all
- Arts, Culture, Sport or Entertainment Campaign – FleishmanHillard UK and adam&eveDDB for the International Paralympic Committee and International Disability Alliance WeThe15
- Travel, Leisure or Tourism Campaign -Brands2Life Putting Hostelworld Back On The Map
- Education Campaign – The Northern School of Art A hopeful thing – creativity in challenging times
- Employee Experience / Engagement Campaign – The Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust Improving staff engagement, wellbeing and communications
- Best Use of Media Relations – Tin Man & Guide Dogs E-Scooters: A Silent Menace
- Best Podcast – Liz Lean PR (LLPR) It Runs In The Family podcast
- Best Use of Social Media – British Red Cross Vaccine conversations: tackling vaccine hesitancy
- Best Use of Content – Red Consultancy Switch to Sky Mobile with “Time to 65075”
- Best Event – Fanclub Mount Recyclemore
- Best Staff Well Being Initiative – McCann Synergy | AON United by Kindness
- Issues, Crisis or Reputation Management – Liverpool Women’s NHS Foundation Trust Kindness in the face of a major incident
- Best Publication – London School of Economics & Political Science Research for the World
- Outstanding Young Communicator – Michael Lowdon MCIPR National Institute for Health and Care Research, Clinical Research Network
- In-House PR Team of the Year – English Heritage
- Specialist PR Consultancy of the Year – Vested
- New PR Consultancy of the Year – Hard Numbers
- Small PR Consultancy of the Year – Words + Pixels
- PR Consultancy of the Year – Smarts.
Congratulations to everyone who was honoured. Whether you were in the room, made the shortlist, scooped a mark of excellence or were crowned winner of your category, you should feel immensely proud.
My feet have just about recovered from the shock of being in high heels again!
Well done CIPR for a fun night, thank you for all your efforts and energies.
Post author: Rachel Miller.
First published on the All Things IC blog 9 June 2022.
Photo credits: Steve Pope.