Connecting people with purpose

Following the Olympics opening ceremony a week ago, there have been various articles online about storytelling and how it can be used within corporate communications. I thought I’d round up a few of my favourites from the week to share with you.

First up is coach Vera Woodhead’s article for this blog, where she looked at how storytelling can be used to inspire employees. Vera said: “Storytelling is a crucial communication strategy and a powerful method for anyone to use”.

Social Housing Comms Head Kate Hughes blogged about what the opening ceremony teaches us about storytelling. She said: “Using stories, repeating them and embedding them as a narrative within organisations helps connect people with purpose”.

Finally, Simply Communicate published an article on Wednesday looking at how large-scale events can be used within the corporate sector and what the opening ceremony can teach corporate comms.

It looked at the ceremony and if it could be a catalyst for ‘people thinking about taking emotion and engagement from a live performance as opposed to video on a website’.

Did you spot any other articles on the web about using storytelling for corporate comms? Do let us know by commenting below and including the link.

Do you have any examples of how you are using storytelling within your organisation? If so and you think it would be of interest for other comms professionals to read about and learn from, please check out my guest guidelines and contact me with your guest article suggestion.

I look forward to hearing from you, Rachel.

First published on the All Things IC blog 3 August 2012.

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