Discover who won the IoIC National Awards 2021

Congratulations to all the internal communicators who were honoured at the Institute of Internal Communication Awards last night.

It was a pleasure to help judge the awards again this year. I was impressed by the quality of the work I reviewed and delighted to see how many Comms pros had put themselves forward.

Entering awards always takes an investment of time, money and effort, but they are an opportunity to reflect, analyse and celebrate your hard work. I enjoy judging the IoIC awards as I find the process to be fair and rigorous.

My team and I attended to cheer you on, alongside our friends Keith Riley and Dana Leeson. We joined over 330 IC pros at The Brewery in East London to celebrate your success.

Thank you to everyone who stopped by to say hello, I enjoyed our conversations and meeting internal communicators in person.

IoIC Awards 2021

IoIC Awards 2021

The evening was hosted by Awards Chair Justine Stevenson and IoIC Chief Exec Jennifer Sproul.

Jen started off the evening’s celebrations saying: “We’ve been through an extraordinary amount, both as people and as a profession. Yet, we adapted, we rose to the challenges and now we are finally together in a room to celebrate what we achieved.  For me, and I hope for all of you it is undeniable the value and impact of the work this profession does, we should all feel immensely proud and as we look forward take these opportunities to create better organisations and a better society.”

Justine Stevenson says: “The past 18 months has shone a light on what we do and demonstrated just how vital internal communications is within organisations. We’ve had to react at speed, adapt our approach and step up to lead conversation and action more than ever before. And this has really shown in the entries this year. The results that you achieved in the most challenging of times was amazing and humbling. As our judges said it showed how everyone had to throw out the rule book and adapt so fast. If we could give awards for that, everyone would have won!”

IoIC Awards 2021

IoIC Awards 2021

Discover who won the IoIC National Awards 2021

A total of 37 class winners were handed out, along with a #WeMatterAtWork Awards and the Grand Prix Award winner was the pinnacle of the evening. This top trophy went to: Now & Next: Engaging employees during challenging times for AstraZeneca by Ruder Finn UK.

The full list of winners can be found below. Huge congratulations to you all and to everyone who was a finalist.


Best New or Relaunched Channel
London Ambulance Service LASTV Live for Staff by the internal communications team – in-house

Best Video/Animation
The Very Dab for and by Scottish Water

Best Use of a Social Channel
Smart Connect: Staying Apart to Stay #TogetherUnstoppable for and by DHL Supply Chain

Best Channel for a Remote Audience
Bee Digital for NatWest Group by McCann Synergy

Best Channel for Members/Stakeholders/Volunteers
A&O Alumni Yearbook 2020 for A&O Alumni Network by A&O Alumni Network and 44 Communications

Best News Channel
Pep Talk for PepsiCo UK by beetroot and PepsiCo UK

Best Event (virtual or in person)
The Princess Alexandra Hospital NHS Trust – Best Event for The Princess Alexandra Hospital NHS Trust by the in-house team

Best Magazine
The Reporter Quarterly, Autumn 2020 for White & Case by Sequel Group

Best Newspaper/Newsletter
The Insider for The Barbican by In-house team

Best Intranet
Grid:home for National Grid by The Colleague Communications and Engagement Team


Best Design

The Reporter Quarterly, Autumn 2020 for White & Case by Sequel Group

Best Writing
otm for TfL by AB

Best Image
Disrupt.ed for Colleagues across NatWest Group by NatWest Internal Communications team with creative collaboration from Sequel and Leith Agencies

Best One-Off Feature
The Reporter Quarterly, Autumn 2020 for White & Case by Sequel Group

Best Storytelling
otm for TfL by AB


Innovative Use of Media
Project Cube for Colleagues across NatWest Group by NatWest Internal Communications team

Game Changer
BBC Studios: the app for BBC Studios staff by BBC Studios Internal Communications Team

Best Quick Fix
Connecting colleagues during the pandemic for NatWest Markets colleagues by NatWest Markets internal communications team


Best Engagement Programme
Now & Next: Engaging employees during challenging times for AstraZeneca by Ruder Finn UK

Best D&I Campaign
Banking on Racial Equality report for Colleagues across NatWest Group and external stakeholders by NatWest Group internal communications team

Best Single Campaign
#BeReady Computacenter for Computacenter by blue goose

Best Leadership Communication Programme
Connecting SSE’s senior leadership with employees for SSE plc by Group Internal Communications (in-house)

Best Strategic Collaboration
Mutual Respect Campaign for Nationwide Colleagues, members and the general public by Internal Communications, Media, PPA and Advertising

Best Ongoing Communication
The Partnership Plan for John Lewis Partnership by A collaboration with the Partner Communications and Strategy teams plus thousands of our Partners (employees), as well as customers and suppliers

Best Change/Transformation Campaign
The implementation of a new Electronic Patient Record at NBT for North Bristol NHS Trust by Rosie Hagland & Andrew Parsonage, Digital Programmes Communications Team, IT Directorate, North Bristol NHS Trust

Best Wellbeing Programme
Transforming wellbeing at Mercedes-Benz for and by Mercedes-Benz Cars UK Limited

Best Employee Experience Campaign
Join and Thrive induction programme for Phoenix by Words&Pictures

Best COVID Response
Staying Apart to Stay #TogetherUnstoppable for and by DHL Supply Chain


Best Internal Communications Newcomer (supported by FutureNet)
Karen Christoforou, University of Glasgow

Internal Communicator of the Year
Anne-Marie Griffiths, DSC UK & Ireland


Best Agency

Best In-House Team 1-5 people
Voyage Care

Best In-House Team 6-10 people
Ministry of Justice

Best In-House Team 11+ people
Thames Water employee communications team

Best Public Sector or Not for Profit Team 1-5 People
Avon and Somerset Police

Best Public Sector or Not for Profit Team 6-10 People
Anchor Hanover Internal Communications Team

Best Public Sector or Not for Profit Team 11+ People
National Trust: Best Not for Profit or Charity Team

The #WeMatterAtWork Award
The Insider for The Barbican by In-house team

The IoIC Grand Prix Award
Now & Next: Engaging employees during challenging times for AstraZeneca by Ruder Finn UK

Congratulations again to you all. If you won an award and would like to share your story with other IC pros, why not consider writing a guest article for All Things IC? Do get in touch with us if you fancy doing that, you can find guidelines on this page.

We regularly publish awards we’re aware of via All Things IC’s email newsletter, The Water Cooler. Make sure you’ve signed up, to receive the latest IC news to your inbox.

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Post author: Rachel Miller

First published on the All Things IC blog 25 September 2021.

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