How to learn about employer brand management

Investing in a good employer brand means investing in a good reputation. But in times of change a company’s reputation and, in turn, its employer brand faces pressures and stress.

Do we know enough in internal comms about the topic? I think the short answer is no. Today I’ve news of a conference and exclusive offer for my blog readers.

Employer brand is used to describe an organisation’s reputation as an employer, rather than the general brand reputation. See my glossary for more info.

Employer brand management I’ve partnered with the smart people at Transform Magazine and have an offer to save you money off their upcoming conference.

It’s your chance to hear all about employer brands, discover who’s doing what and meet like-minded people.

Employer brand is the part of a brand strategy that relates to an organisation’s reputation as an employer. Therefore it’s a vital aspect of brand management and a key concern for communicators.

The Employer Brand Management conference is taking place on 6 December 2016 at 30 Euston Square, London.

You can follow conversations via Twitter #EBMConf and @_EmployerBrand.

You can save 10 per cent  simply by being an All Things IC blog reader. Just enter my discount code when you book: ALLTHINGS10.


Employer brand management starts with the brand

A new CEO, technological change, pre-and post-M&A, crises, Brexit – pressures that mean organisations must focus, update and align its employer brand.

I’ve written about employer brand before:

Now in its third year, the Employer Brand Management conference sets the bar on dialogue, discussion and debate on all things employer brand.

This year’s theme is the employer brand in times of change – a topic most pertinent in these uncertain times.

See what happened last year:

The organisers say: “With an increasingly foggy economic landscape, the need for companies to develop and nurture an attractive employer brand is becoming more and more important to their bottom line. The annual Employer Brand Management conference offers exclusive insights from those doing it right.”

Topics covered in this year’s programme include:

  • Visas, talent attraction and Brexit
  • After the deal is done – post M&A employer brand management
  • A time of crisis – employer brand management and crisis comms
  • The new CEO
  • Case studies.

The Employer Brand Management conference audience is made up of those working in internal communications, HR, brand and corporate communications teams.

I hope to see you there.

Keep an eye on my comms calendar to discover what else is coming up for comms pros to attend.


Post author: Rachel Miller

First published on the All Things IC blog 16 November 2016.


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