Transparency, a long-term vision and remembering to focus on the individual – these were all labelled as some of the biggest challenges facing communicators in 2009 by comms professionals from a wide variety of organisations tonight.

We met at Able and How’s offices in London for the first of their round table events, that brought together various industries including Sony Ericsson, Lloyds TSB, The Big Lottery Fund and panellists from Virgin Media, EDF Energy and Innocent.

It was interesting to hear that despite the diversity of the industries represented, that the same themes kept cropping up time and again. It seems that when faced with headcount reductions, tight budgets and change, the focus more than ever is on ways to be creative yet sensitive to the needs of employees, stakeholders and customers. Ensuring you are still engaging and motivating employees, and delivering your company’s vision and strategy at a time of unrest, transformation and economic turmoil is no mean feat.  

Among the topics we discussed were; when is the right time to restart spending money on PR/advertising when you are making headcount reductions, how to equip senior leaders and executive teams to communicate effectively with employees and help them find their voice, taking the open and honest approach at every possible opportunity, and striving for a long-term vision that also allows each employee to see where they fit within organisations.

Definitely food for thought and thanks to David Ferrabee and the Able and How team for arranging such an interesting session. Here’s to the next one!

FREE DOWNLOAD!
GET YOUR FREE PERSONAL BRANDING CHECKLIST
I've put together this free guide to help you build your personal brand and increase your influence at work.

Enter your details below to receive your copy.
YES PLEASE
Close
GET THE LATEST ALL THINGS IC
BLOG POSTS IN YOUR INBOX
YES PLEASE
Close
FREE DOWNLOAD!
GET YOUR FREE DAILY PLANNER 
I've put together this free planner to help you plan your 
time more effectively

You'll also receive my monthly The Water Cooler newsletter and IC updates direct to your inbox
YES PLEASE
We collect, use and protect your data in line with our privacy policy
Close
JOIN THE ALL THINGS IC EMAIL LIST
Enter your email address below to get my monthly newsletter The Water Cooler, plus the latest IC news and updates.
YES PLEASE
We collect, use and protect your data in line with our privacy policy
Close
GET A FREE COPY OF MY CHANNELS MATRIX
Download my Channels Matrix to help you get organised.

You'll also receive my monthly The Water Cooler newsletter and IC updates direct to your inbox.

Rachel
YES PLEASE
We collect, use and protect your data in line with our privacy policy
Close
 JOIN THE WAIT LIST
Enter your email address to get updates
about my new Online Masterclasses. You'll also get my monthly newsletter The Water Cooler.
YES PLEASE
We collect, use and protect your data in line with our privacy policy
Close
FREE DOWNLOAD
GET YOUR FREE CHANGE COMMS STRATEGY TEMPLATE
Enter your email address to get your template.
 You'll also get my monthly newsletter The Water Cooler.
YES PLEASE
We collect, use and protect your data in line with our privacy policy
Close
FREE DOWNLOAD
GET YOUR FREE INTERNAL COMMS PLAN GUIDELINES
Enter your email address to get your template.
 You'll also get my monthly newsletter The Water Cooler.
YES PLEASE
We collect, use and protect your data in line with our privacy policy
Close
FREE DOWNLOAD
GET HELP WITH YOUR CHANGE COMMS
Enter your email address to get your checklist.
 You'll also get my monthly newsletter The Water Cooler.
YES PLEASE
We collect, use and protect your data in line with our privacy policy
Close
DO YOU WANT TO BE THE FIRST TO READ MY LATEST ARTICLES?
 
Enter your email address below and stay updated.
 You'll also get my monthly newsletter The Water Cooler.
YES PLEASE
We collect, use and protect your data in line with our privacy policy
Close
FREE DOWNLOAD
GET YOUR FREE TALK PLANNER
Enter your email address to get your template.
 You'll also get my monthly newsletter The Water Cooler.
YES PLEASE
We collect, use and protect your data in line with our privacy policy
Close
Sign up for The Water Cooler to get the latest IC news direct to your inbox
Sign me up
close-image

FREE DOWNLOAD!

GET YOUR FREE CHANGE COMMS STRATEGY TEMPLATE


Enter your details below to receive your copy.
Yes Please