Five reasons to consider attending smilelondon 2019

Are you thinking about digital workplace adoption in your organisation? You’re not alone. If you need a helping hand, I’ve got news today of an upcoming event where you can hear what’s happening in other companies.

smilelondon is in its 12th year and is a must-attend event for the IC community. For the full agenda and to book your ticket for this November’s conference, head to

Use the code AllThingsIC for 20% off the ticket price.

I invited freelance social media strategist Joanna Ayre, who has been working on the smilelondon team for the past five years, to share what’s happening this year.

I spoke at last year’s event as part of a panel. I recommend attending if you want to hear firsthand what’s going on, get ideas, meet with fellow IC pros and meet vendors in person.

Marc Wright and the simply-communicate team can be found online via their website and on Twitter @simplycomm. If, like me, you’re unable to attend this year,  you can follow the hashtag #SmileLondon and view the livestream.

Here’s Jo…

SMILE stands for Social Media Inside the Large Enterprise. This year’s event takes place on 18-19 November 2019 at etc venues, St Paul’s, 200 Aldersgate, in London.

Here’s a rundown of some of what you can expect and five reasons why you should attend.

1) Hear the latest updates from the major players in the world of digital workplaces

Murali Sitaram of Microsoft will be on stage to tell us how Microsoft is driving the development of personalised intranets and the digital workplace. This session will include fresh news on product developments in Yammer, SharePoint and Stream – Microsoft’s video management system.

Nestle’s Adoption & Change Specialist Meritxell Guinart Mola will be here to take us through how they connected 320,000 employees using Workplace by Facebook. Hear how she used a data-driven approach to make the platform relevant for users around the world.

David Bowman comes hot foot from Microsoft’s massive Ignite event in Orlando, Florida, to give us his views on what the changes in Sharepoint will mean for internal communicators and how it impacts the way your intranet will look and perform.

2) Get up close and personal with the expert table sessions

It’s not just the big tech updates you’ll hear at smilelondon. In between keynote speakers – attendees breakout into smaller groups to join our expert table sessions for the chance to get up close and personal to topics that matter to them. Choose three experts and pick their brains – find out what they are working on in the world of digital workplaces and internal comms.  

Previous smilelondon’s have featured experts on a wide range of topics, such as; launching new intranets, live streaming for internal comms, gamifying your digital workplace and many, many more!  


3) Inspiring digital workplace case studies to take back to the office   

We’ll hear real life examples from world leading organisations on how they are harnessing the power of the digital workplace for internal comms. Learn what worked well and what didn’t when launching a new intranet. Hear from the best and be inspired to implement their winning strategies into your own internal comms projects.

At this year’s smilelondon, we’ll hear live on-stage case studies from NRMA, British Airways, Morleys Group, Amundi Asset Management, Imerys, Nestle and Interxion. 

4) Connect with hundreds of like-minded internal comms professionals

Join hundreds of fellow professionals in the room – plus hundreds more interacting online.  

There are plenty of coffee breaks plus a delicious bento box buffet at lunch – which gives lots of opportunities to meet like-minded internal communications professionals. You’ll also get the chance to meet the exhibitors: providers of technology platforms, experts from Microsoft, employee app providers, agencies and creative services.

After the event itself, the simplynetwork provides a support network of fellow IC pros. Follow up on conversations you had on the day and use the network as a sounding board for your latest digital workplace project ideas.

5) Take part in the smile challenge for the chance to win amazing prizes – from hoverboards to holidays!

And, if all of the above wasn’t enough. We’ve gamified the day through the smilelondon event app – giving attendees the chance to earn points and work their way to the top of the leaderboad by taking part in fun challenges.  

At past events attendees have won anything from hoverboards to holidays – there are some seriously good prizes up for grabs this year – including a year’s membership for the simplynetwork. 

For the full agenda and to book your ticket, head to

Use the code AllThingsIC for 20% off the ticket price.

If you go to the event and fancy guest blogging to share what you hear, do get in touch for the chance to have your thoughts featured here.

Thank you for stopping by


First published on the All Things IC blog 21 October 2019.


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