Every week internal communication professionals ask for my advice and recommendations on what books to read. Today I’ve got a special offer just for you that will save you £22.50 on one of the most popular IC books around.
I’ve featured John Smythe’s book, The Chief Engagement Officer (CEO): Turning Hierarchy Upside Down To Drive Performance a number of times on my blog.
I heard John speak about The CEO a few years back and it’s regularly featured on recommended reading lists on internal communication and employee engagement courses and is worth a read.
The book explores a management philosophy which recognises the value of opening up decision making to the right groups to improve the quality of decisions and change, accelerate execution and broaden ownership.
Smythe asks what the concept of engagement means for employer and employee; tests whether and how it is different from internal communication and provides a practical framework for those who want to engage colleagues but need advice based on applied experience.
It also includes reports from organisations who are engaging their employees to drive performance and change.
The Velvet Revolution At Work
Now his eagerly anticipated follow-up, The Velvet Revolution At Work: The Rise of Employee Engagement, the Fall of Command and Control is available to pre-order.
The book description says:
What drives or delivers engaged people? Employers need to focus on creating the right conditions. Employers can’t impose engagement: people need to choose to engage themselves.
In The Velvet Revolution at Work, the follow-up to his best-selling The CEO: Chief Engagement Officer, John Smythe explains that the essential ingredient of the right conditions is a culture of distributed leadership which enables people at work to liberate their creativity to deliver surprisingly good results for their institution and themselves.
Using models, examples and anecdotes from his client research he goes on to demonstrate exactly how to design an engagement process; one that is integrated with your business strategy and that is sustainable.
Free copy of The CEO for my readers when you pre-order The Velvet Revolution
From now until 30 September, if you pre-order The Velvet Revolution you will get a copy of The CEO for free. Yes for free.
This is thanks to the lovely people at Gower Publishing who contacted me with this offer to share with readers of my blog and viewers of my Internal Comms TV.
Do take advantage of this buy one get one free offer. If you order The Velvet Revolution and would like to review it for my blog, I’d love to feature your thoughts. You can tweet me@AllthingsIC or comment below to let me know if you’re interested in doing that.
Looking for more ideas of what to read?
Last week I featured an article by Richard Evans, Head of Media at Diabetes UK who has written a biography of Sir Basil Clarke, the first PR practitioner. If you missed it, you can catch up here.
I have published my recommended reads via Amazon lists since 2009. You can see them here plus other links via my Rachel’s Resources page:
2013: Internal comms and social media books (2)
2013: Recommended comms and social media books
2012: Recommended comms and social media books
New reads for internal communications 2011
Internal comms must reads
Internal comms and social media list – created 2009
List of PR books via Bournemouth University
I’m going to the book launch on Monday 9 September at the British Library and will share more information with you then.
Share This Too is divided into seven sections to address different aspects of using social media. My chapter focuses on Corporate communication and social media.
The foreword was written by Brian Solis @briansolis and the sections include; the future of Public Relations, Audiences and online habits, New Channels New Connections, Professional Practice and Business Change and Opportunities for the PR Industry.
You can find the book on Twitter @sharethistoo. (Tip: check out the hashtag #CIPRSM on Twitter too as many of the authors mark our Tweets with it to share info with each other and the CIPR social media panel community).
Save 20 per cent off the recommended retail price of Share This Too
If you order Share This Too from Wiley’s website, I have a code to save you 20 per cent off. Result! The code you need is: VBE14 and you need to put it in the checkout page of the Wiley website.
I can offer you a sneaky peek inside the book now – Chapter Four, ‘Planning Audiences, Media and Networks’ by Ged Carroll is available to download for free
Happy birthday to The IC Crowd
Happy birthday to @theICcrowd. I launched this network for internal comms pros alongside Jenni Wheller and Dana Leeson 12 months ago today.
It’s been incredibly rewarding to watch the community develop and grow since launching on 3 September 2012 and if you’ve not come across it before, I encourage you to check it out. You can read the background into why we set it up here.
Thank you for stopping by,
Post author: Rachel Miller