How do you use social media?

If you’re an internal comms professional working in-house in an organisation, I bet this sounds familiar… How do you use social media? Do I need to use social media in my personal life? Do internal comms pros need to blog? What is an enterprise social network? How can I use social media internally? What is social media? What goes in a social media strategy? How do I sell in social media to my board? Who is using enterprise social networks? How do I make Yammer work in my organisation? How do I use Twitter?

I know these are top of mind in our profession as they are all search terms that people have used to make their way to my blog. Welcome if that includes you, I hope you find what you’re looking for. You may find this round-up of recent articles helpful and do shout if you can’t find the answer.

On 7 November the Chartered Institute of Public Relations (CIPR) is holding its annual CIPR Inside Internal Communications conference, entitled Putting Employees First at the Kia Oval, London. I am due to speak on How social media is changing internal communication and highlight the content of my chapter in the best-selling book Share This – the social media handbook for PR professionals.

You can watch me make  a brief introduction to my chapter below in a video that I made pre-launch in July.


Have your say
Are you planning to go to the conference? Tickets are still available – check out the CIPR website for full info. If you are going, do say hello. If you’re not I’d still like to ask you to please participate in the form of a survey.

I’ve created a short survey of 10 questions which should take no more than five minutes to complete. I’d like to capture feedback from my network of internal comms professionals, so would appreciate your help and will share the results during my presentation and after the conference via my blog. It looks at all things internal comms and social media including how you see your role developing in the future, strategy and what expectations you think others place on you when it comes to knowledge of social media.

I’ve also included a question at the end to capture feedback to help me continuously improve this site, so do spare a few minutes of your time in order to make the content you read here continue to be relevant for you. Thanks as ever for stopping by, Rachel.

You can access the survey here

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