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How to cross the great employee engagement divide

For employees and employers alike, the last 18 months have been some of the most challenging and testing times of our work and home lives.

We have witnessed monumental changes not only in our daily work, but in how we prioritise and perceive life and work.

New research by Workbuzz and Inspiring Workplaces on the “State of Employee Engagement” has revealed a divide has opened between office-based and frontline workers. This research shows engagement has gone up over the 18 months with remote/office based workers, and dramatically decreased with frontline workers.

Does this surprise you? Does it align with your experience?

Inspiring Workplaces state: “The pandemic threw many of us into the completely new world of remote working and home schooling, whilst other key workers valiantly carried on keeping their countries going – at times with a lack of PPE and very real concerns about their health. With colleagues isolating, many have had to shoulder extra responsibilities and have been close to burnout. It is therefore not surprising that there are significant differences in employee engagement levels, depending on the nature of an organisation and how it has operated during the pandemic.”

Today a brand new ebook has been published to lift the lid and uncover recommendations and tips from Inspiring Workplaces’ Top 101 Influencers.

I’m proud to be on that list and have shared advice through this new publication. You can download the whole book via the Inspiring Workplaces website.

Inspiring-Workplaces-ebook2021

Steven Frost, CEO and Founder of WorkBuzz says: “The difference is so stark, we’ve called it “The great employee engagement divide”. The pandemic threw many of us into the completely new world of remote working and home schooling, whilst other key workers valiantly carried on keeping their countries going – at times with a lack of PPE and very real concerns about their health. With colleagues isolating, many have had to shoulder extra responsibilities and have been close to burnout.

“It is therefore not surprising there are significant differences in employee engagement levels, depending on the nature of an organisation and how it has operated during the pandemic.”

Following this survey, WorkBuzz and Inspiring Workplaces asked their Top 101 influencers: How can we shrink the divide between frontline and office-based workers and help engage frontline workers better?

How-can-we-shrink-divide

Contributors include: Helen Bissett, Founder, Managing Director H&H Agency, Bruce Bolger President Enterprise Engagement Alliance, Jill Christensen Author, Speaker Jill Christensen International, David Ducheyne Founder Otolith, Chris Dyer Speaker, Author PeopleG2, Lewis Gerrad Partner, People Science & Employee Experience Solutions Mercer, Misty Oratokhai Chief Administrative Officer Events DC and Advita Patel, CommsRebel and Co-Founder A Leader Like Me.

In my chapter of the ebook, I talked about the importance of seeing organisations as a sum of their parts.

Here’s an extract:

“Workers may be highly engaged at a local level; they may love their role, their team and location. The larger picture and organisation may not resonate with them as much.

There are various ways to reduce divides. My advice to any business leader or professional who is looking to engage their people is:

• Make sure you are listening constantly to employees’ voices
• Use your internal communication channels to share their stories
• Commit to act on feedback you hear
• Use internal communication to join the dots of your organisation. How can you help frontline workers see the impact their work has and how it directly relates to your organisation’s purpose?

Engagement quote Rachel Miller All Things IC

You can download the whole book via the Inspiring Workplaces website.

It is full of practical advice and simple next steps to help you and your organisation close the gap.

Learn more about internal communication with All Things IC

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Want to learn more about internal communication via online courses?

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They are pre-recorded, which means you access the content at the time you choose.

A brand new course, How to review and plan your 2021-2022 internal comms went live this week. You can enrol and start learning today, to set yourself up for success in the next 12 months and beyond.

How to review 2021 and plan 2022

Choose from:

Thank you for stopping by,

Rachel.

Post author: Rachel Miller

First published on the All Things IC blog 22 October 2021.

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