How to write an IC strategy

How many times have you sat down to write your internal communication (IC) strategy?

Do you have a half-written document in your files?

Is creating your IC strategy a constant item on your To Do list?

Perhaps you’ve inherited an old strategy or feel under pressure to write one for the first time.

Whatever your situation, I’ve got you covered.

How to write an internal communication strategy is my latest All Things IC Online Masterclass. It has just launched and I’m excited to share it with you.

I’ve revealed the method I use to write internal communication strategies for All Things IC’s clients for the first time, so you can do the same.

A lack of IC strategy can be a hindrance for many practitioners, so the aim of this course is to equip you with the tools, techniques and confidence to write your own.

I believe every internal communicator deserves to thrive in their role and know how valuable my clients find having an internal communication strategy.

Now you can learn to do the same. As it’s an Online Masterclass, you can work through the course at your own pace using my learning platform. There are no live lessons and you have access for 12 months.

Internal Communication Strategy Masterclass

Why do you need a strategy?

An internal communication strategy is important for Comms professionals because it captures the thinking behind the doing.

It determines how you oversee internal communication and why your approach is right for your company. It includes evidence that helps you make informed decisions.

A strategy helps you be proactive and set standards inside your organisation.

I’m running a special promotion to celebrate the launch. You can save £200 if you sign up today. See below for more information.

The topic of IC strategies is a popular one in my Masterclasses and conversations with clients and Comms friends. This is the course I’ve been repeatedly asked to write by the Comms community. I’m delighted it’s now available for you to access.

If you need to write an internal communication strategy for the first time, update an existing one or simply want to know more about the topic, this Online Masterclass is for you.

If you’ve been thinking about writing an internal communication strategy, do these questions sound familiar…

  • What should my strategy include?
  • How long should it be?
  • What information do I need to know about my business?
  • What format should my internal communication strategy take?
  • Who is responsible for delivering the strategy?
  • What do I need to do with the document once it’s written?

How to write an internal communication strategy answers these questions and many more.

I wish this course existed when I was working in-house. I spent so many hours trying to work out what to include and often the sheer thought of starting to write felt overwhelming.

Need to write an internal communication strategy?

What will I learn?

You’ll learn what to write, how to write it, how to align it to your business, what to include, how to talk about your IC strategy with stakeholders, how to create objectives, how to measure it, how to create an IC vision, how to gather relevant data, how to review it and a whole lot more.

As a result of working your way through the lessons, you’ll write your own internal communication strategy.

There are writing prompts throughout the course to help you reflect on what you’ve written so far, check your understanding, spot any gaps and help you structure your strategy.

I’ve revealed the method I use to write internal communication strategies for All Things IC’s clients, so you can do the same. I haven’t shared it online before, only with clients and my Inner Circle through the course of our work together.

Now you can access it too as I’ve written the course using the framework, which is a series of logical steps for IC professionals to follow.

The MILLER Framework

What’s in the course?

Thank you to the Alive With Ideas team for turning my trademarked framework into this stunning illustration.

Course chapters include: Mindset, Insights, Logistics, Leadership, Evaluation and Revision.

As with all my Online Masterclasses, there are no live lessons. This means you can take the course at your own pace and you have access for 12 months from the date you sign up.

See the course’s dedicated website to explore the curriculum and watch the welcome video.

How to write an internal communication strategy is available in two options – the standard course, plus a VIP option. The VIP option invites learners to submit two assignments to me for personalised feedback.

There are 97 lessons (99 in VIP) and the Online Masterclass includes 11 bespoke workbooks, 13 videos, text lessons, surveys and quizzes.

I’ve translated my years of experience into this course and will be with you every step of the way through the prompts and videos.

If writing your internal communication strategy is something you’d like to complete this year, sign up today to be guided through the process.Photo of All Things IC pencils in a mug. Text: Get ready to write!


What’s my investment?

Your investment is £799 for the standard course and £999 for the VIP option.

We’re running a strategy special offer over the next few weeks. Use the code strategyspecial at the checkout to save £200 off either version.

This means you can sign up to the course today for only £599 for the standard course or £799 for the VIP option. This limited offer will expire on 30 April 2022 and cannot be used in conjunction with any other offer.

See my Online Masterclasses website to explore the course curriculum and sign up today. Don’t forget to use the code strategyspecial at the checkout.

Team licenses are available, please contact us to find out more.

What’s it like to experience this Online Masterclass?

Erica Goodwin, Internal Communications and Digital Employee Experience Consultant, who is based in the US, says: “Like millions of fellow aspiring public relations practitioners, I learned the Research, Action/Planning, Communication and Evaluation model years ago. I continued to apply this method well into my career, yet it always seemed a bit clunky in creating internal communication strategies.

This Masterclass was the perfect opportunity to think again and learn a thoughtful, more nuanced, new framework for developing internal communication strategies.  Rachel’s fresh perspective, along with her guidance, helps the process flow more smoothly. Plus, she provides a wealth of resources along the way.

“Whether you’re looking to write your first one, or want a new perspective on how to rethink your approach to strategy, this Masterclass is a worthwhile investment.”


All Things IC testimonial-Erica Goodwin


Thank you to the team at Seren Creative for helping me create this content. Thank you to my All Things IC team, clients, Inner Circle and Comms friends for your feedback.

I wish you the best of luck with your strategies.

Other available All Things IC Online Masterclasses include:

All Things IC Online Masterclasses

Post author: Rachel Miller

First published on the All Things IC blog 25 March 2022.

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