New competency framework launches for comms pros

Today the Institute of Internal Communication has updated its competency framework to enable communicators to assess themselves.

I blogged about the profession map when it launched a few months ago. Today it has been refreshed and is available for you to access.

What’s changed?
IoIC Chief Exec Jennifer Sproul said: “We have further expanded our Profession Map following your feedback, and it now provides information on the core skills, knowledge and behaviours IC practitioners should be looking to build as they progress through their career. ”

The framework can be used a reference tool to help you think about where you are now and where you want to be, making the process of approaching your personal development easier, and can also used as a tool for the new IoIC CPD Programme.

It can increase clarity around performance expectations and establish a clear link between individual and organisational performance

I shared details about the map with delegates at my Strategic Internal Communication Masterclass in London yesterday and am finding it a useful tool to aid discussions with clients and contacts.

It was important to me to keep calm and carry on with plans to be in London yesterday, in spite of the atrocities we experienced in my beautiful city on Wednesday.

I can’t stop thinking about what happened in a place I’m so familiar with and regularly work in and around.

My thoughts and prayers are with everyone impacted, I have a candle burning next to me as I’m typing this as have been taking time to reflect and pray today.

In the spirit of carrying on, let’s turn our attention back to the map.

What skills do you need to work on? Do you have the right ones to do your role? Use the map to help you plot your career and identify any gaps. Coupled with the new CPD scheme, I welcome both as a way for us to constantly analyse what we do and seek to improve.

Check it out for yourself below, I hope you find it useful.

You can also download it.

Well done IoIC for such a helpful resource.

Want to learn more about internal communication?

If you’d like to learn more about IC, sign up to attend one of my All Things IC Masterclasses. If you’re an IoIC member, it will earn you six hours of the 32 you need for their new CPD scheme.

Choose from:

27 April: Internal Communication
25 May: Strategic Internal Communication (for senior-level practitioners)
27 June: Internal Communication
18 October: Writing Skills.

I’d love you to join me at an upcoming Masterclass. This is your safe space, it’s a place for you to come and have a confidential environment in which you can learn, network and get advice and guidance.

I promise you’ll leave feeling inspired, motivated and full of ideas to help you immediately influence the way you work.

This photograph was taken during our lunch break yesterday. We were fuelling up with the excellent food at Wallacespace ahead of an afternoon discussing change, measurement and engagement.

CIPR and IoIC members, plus nonprofit organisations, can save 20% using special discount codes. The Masterclasses website will tell you all you need to know including how to book and how to save.

Here’s what Masterclass attendees say:

Danielle Chan, Head of Communications and Engagement, Community Integrated Care, attended my Strategic Internal Comms Masterclass in December 2016.

She said: “I had a fantastic day on the Strategic Internal Communication Masterclass. I came away with a wealth of practical ideas and approaches, many of which I’ve implemented since.

“More than anything it was so useful spending time with other Comms professionals, sharing experiences and working on solutions together. Rachel is an absolute dream tutor and was even on-hand post Masterclass to answer some additional questions I had. She’s so supportive and encouraging, and is genuinely interested in helping you develop.

The value of this session certainly doesn’t stop at the end of the day.

“I wouldn’t hesitate in recommending this class.”

Dean Woolf, Corporate Communications Manager, Moat: “Having been involved in internal communications for a number of years, I was worried that the Masterclass wouldn’t show me anything new… But I couldn’t have been more wrong!

“Even when we discussed concepts, methods or studies that I had heard of, either Rachel or the other delegates would share a view or tactic that was entirely new.

Frankly I would encourage anyone who is starting out in internal communications, or those who feel they’re in a bit of an IC rut, to give the Masterclass a go!

“It was both inspiring and informative thanks to a first class trainer who seems to have been everywhere and done everything in internal communications!”

Thank you both, and thank you for stopping by, I hope you have a great weekend.


Post author: Rachel Miller

First published on the All Things IC blog 24 March 2017.

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