How to write an internal communication strategy

Where should you start when writing an internal communication strategy? What information is essential to include, what format should it be in and how can you structure it?

Today I have an illustrated guide to help you think through how to write an internal comms strategy.

I’d love to know what you think of it, do let me know below or via Twitter @AllthingsIC.

One of the first articles I published on my blog in 2009 was a how-to guide on creating an internal communication strategy. It has been read thousands of times since then, and I’ve refreshed it a couple of times:

Further reading about IC strategy on All Things IC

Free internal comms plan template – published 2018

Free change communication strategy template – published 2018

Ten must-haves for your internal communication strategy – published 2018

How to write an internal communication strategy – published 2014

How to create an internal comms strategy from scratch – published 2009

Sign up for an All Things IC Online Masterclass to learn about internal communication.

Today I have a fresh look at the information I’ve shared thanks to the smart people at Alive With Ideas!

They have turned my thoughts into an infographic, which you can see below. My thanks to the team there, I hope you find it useful as a different way to access the information and ideas.

Your strategy should be research based, have employees at its centre and be easily understood by anyone who reads it 

App_AllthingsICI wrote countless strategy documents over the years while working in-house as a comms professional, and now regularly write them for All Things IC’s clients.

Want me to help you with yours? Do get in touch.

When approaching strategy creation, my top tip over everything else is:

Ensure any communication strategy aligns with your company’s strategy

How to learn more

NEW: Learn about internal communication today through my Online Masterclass
If you are looking for training, my How to be an internal communicator Online Masterclass is for you. It is an In-depth level Masterclass and will help you learn quickly, understand the language of internal communication and know how to plan.

How to be an internal communicator

It’s packed with bespoke videos, workbooks, text lessons, quizzes and surveys. When you invest in the course, you can access it for 12 months. It will take you two days to do as an intensive course, or you can learn at your own pace..

What do you think of the infographic? As ever, you’re welcome to comment below or Tweet me @AllThingsIC.

P.s. I’ve also pinned it on my IC board on Pinterest, which is home to some of my favourite internal comms resources. To find out more about Pinterest, see my How to use Pinterest for internal comms article.


All Things IC internal communication strategy

Infographic designed by Alive With Ideas!

You can also see it via SlideShare:

Post author: Rachel Miller



  1. […] Further reading: See my infographic to guide you through creating your strategy (pictured). […]

  2. […] Further reading: How to write an internal communication strategy. […]

  3. […] on the All Things IC blog: How to be a trusted adviser Further reading on the All Things IC blog: How to write an internal communication strategy Further reading on the All Things IC blog: Bust the jargon with my IC […]

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