Where should you start when writing an internal communication strategy? What information is essential to include, what format should it be in and how can you structure it?

Today I have an illustrated guide to help you think through how to write an internal comms strategy.

I’d love to know what you think of it, do let me know below or via Twitter @AllthingsIC.

One of the first articles I published on my blog in 2009 was a how-to guide on creating an internal communication strategy. It has been read thousands of times since then, and I’ve refreshed it a couple of times:

Today I have a fresh look at the information I’ve shared thanks to the smart people at Alive With Ideas!

They have turned my thoughts into an infographic, which you can see below. My thanks to the team there, I hope you find it useful as a different way to access the information and ideas.

Your strategy should be research based, have employees at its centre and be easily understood by anyone who reads it 

App_AllthingsICI wrote countless strategy documents over the years while working in-house as a comms professional, and now regularly write them for All Things IC’s clients.

Want me to help you with yours? Do get in touch.

When approaching strategy creation, my top tip over everything else is:

Ensure any communication strategy aligns with your company’s strategy

How to achieve communication excellence

If you want to discover more How To articles, see my Resources page. It includes how to conduct an internal comms audit, how to learn about internal commshow to find a job in IC and much more.

What do you think of the infographic? As ever, you’re welcome to comment below or Tweet me @AllThingsIC.

P.s. I’ve also pinned it on my IC board on Pinterest, which is home to some of my favourite internal comms resources. To find out more about Pinterest, see my How to use Pinterest for internal comms article.

 

All Things IC internal communication strategy

Infographic designed by Alive With Ideas!

You can also see it via SlideShare:

Like what you’ve read? Why not share it on via Twitter.

Post author: Rachel Miller

Come and learn about internal communication

Would you like help with your internal communication? Come and learn with Rachel Miller. Search the All Things IC website to discover what’s on, from 1-2-1 phone consultations to group Masterclasses and VIP mentoring.

Upcoming courses include:

Professional communicators from around the globe come to my training venue in London to invest in their career, boost their skills and grow their network. I’d love you to join me. IoIC and CIPR members can save 20% and earn CPD. Nonprofit organisations can also save 20%.

See the website for all the info you need to know.

See the Masterclasses website for all you need to know and discover an audio guide to help you choose the right one for you.

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