NEW online masterclasses launched - Explore how you can learn with me online. Click to find out more >

What unicorns and IC have in common

Much like fabled unicorn tales, you’ll hear many myths and untruths surrounding internal communication. They reflect the reality of working as an internal communicator today.

Today I have a visual treat to share with you thanks to the super team over at Alive With Ideas. They took my Eight Internal Communication Myths blog post I wrote last summer and created this stunning infographic. I love it!

Thank you to Alan, Caroline, Alex, Andrew and the whole team for turning my words into this gorgeous image.

So what do unicorns and IC have in common? Myths and stories. I hear myths constantly in conversations with All Things IC’s clients and Masterclass attendees.

Want to know the full details behind the myths? You can read my original article here.

Professional communicator and comms cartoonist Helen Reynolds @helreynolds regularly features unicorns in her cartoons. I’ve had one on my desk since last week…

My five-year-old daughter was incredibly impressed to see my logo alongside a unicorn when I showed her, so thank you Alive for the brownie points.

What would you add? I have a document with 21 myths drafted and keep toying with the idea of publishing it. Perhaps I will one day.

But for now… enjoy.


Post author: Rachel Miller

First published on the All Things IC blog 27 April 2018.

Learn more about Internal Comms with me

My upcoming Masterclass dates can be found on the Masterclasses pages of this website.

Not based in the UK? I can hold a mini session with you via Skype, check out my work with meoptions. Please note my diary is currently booked until late September 2019, so I’m taking bookings from the Autumn onwards. Do let me know how I can help you.

Upcoming Masterclasses in London:



  1. Larissa Pereira Lopes says:

    Congratulations for the great article. Indeed, #5 is still a myth.

Submit a comment

Your email address will not be published. Required fields are marked *

How can I help?

I help practitioners around the globe increase their knowledge of internal communication.

There’s a variety of ways I can support you including trainingconsultancy and mentoring to boost your skills and confidence.

Or visit my shop to see everything I offer.

Who has hired All Things IC?

Clients say working with me leaves them feeling inspired, motivated, full of ideas and ready to turn plans into action.

I’m proud to have been invited to work with, and advise, some of the world’s leading brands.

Get in touch...

Would you like to work together? Do you have a query for me? Do get in touch below. You can also book a free 15-minute call this way.