The best internal communicators in the UK gathered at London’s Park Plaza Riverbank hotel tonight for the Institute of Internal Communication Awards 2014.
Nearly 40 IoIC award winners took to the stage to receive their trophies as class winners, while many more received awards of excellence for their work. Congratulations to everyone who had their hard work honoured tonight, it was great to see some of my clients on the list.
Institute president Suzanne Peck presented the awards on “the night when we celebrate the good – and the downright amazing – in internal communication today”.
She said the awards covered the channels, strategies and people that are making a difference – and judging had been tough. There were 600 entries and three judging rounds.
According to the IoIC website, Paul Smith of London agency AB, editor of Wow magazine for the Post Office which took the Gold Award for Best Publication said: “It’s absolutely amazing, I can’t believe it. I’m really pleased for the team because we changed Wow to appeal to our readers after a survey revealed that many of them were women over 40 and wanted to read something in the style of Now or Take A Break.”
Greg Stewart of Tesco was there to pick up the Gold Award for Best Strategy for Kill Spill, a campaign to inform the giant retailer’s staff about the dangers of trips and slips. It was achieved with an animated character called Kill Spill who appeared in a film and then an ezine and poster campaign. Greg said: “I can’t believe we’ve won, but it was an important campaign which has had a really positive affect on cutting accidents in our stores.”
Congratulations to everyone who won and was recognised tonight.
The complete list is:
Gold Awards
Best Print Entry
Wow for the Post office by AB
Best Digital Entry
One Spirit – engaging employees with Instagram for NNIT by Open
Best Strategy
Kill Spill for Tesco by Mandarin Kite and Tesco Safer Place Team
1a Best single campaign
Winner: Ground Miles Challenge for BUPA by BUPA
Awards of excellence:
BT Sport Launch for BT by Adele Pickerill
Crisis to Calm for Great Places Housing Group by Great Places Communications Team
Scottish Widows Brand Relaunch for Lloyds Banking Group by Lloyds Banking Group Internal Communications team
Lloyds Bank Revitalisation for Lloyds Banking Group by Internal Communications Team – Lloyds Bank
1b Best ongoing campaign
Winner: Living on your side: engaging our people in citizenship by Nationwide Building Society
Awards of excellence:
You’re Electric for Dixons Retail Group by Home
RSA: One London for RSA by Wilding McArdle Wilson
Seizing the Moment for Britvic Soft Drinks by TomTom Communications/Allman Communication
Speak Up for British Airways by British Airways internal communications and Wardour
Employee engagement and cultural change campaign – ongoing – ROAR by Compass Group
The Vital Ingredients for McDonald’s by Seven and McDonald’s
1c Best financial/corporate communication
Winner: Aviva 2013 Financial Results for Aviva Plc by Aviva Global Internal Communications Team
Awards of excellence:
Welfare Reform and Change Communication Campaign for Department for Works and Pensions by Sian Jones’ Team
Bringing Pensions to Life for Tesco plc by Mandarin Kite and Tesco Pensions comms team
BT TSO – Helping a new organisation connect to its business goals for BT by Sharon Kedney, Head of Communications, BT TSO
Arco Conversation Cascade for Arco Ltd by H&H
1d Best HR communication
Winner: Project Rome for Wolseley UK by In house team/e&c communications
Awards of excellence:
Transforming the New Joiner Experience at Which? for Which? by Talent Team
Bringing Pensions to Life for Tesco plc by Mandarin Kite and Tesco Pensions comms team
1e Best operational communication
Winner: Kill Spill for Tesco plc by Mandarin Kite and Tesco Safer Place team
Awards of excellence:
Puma Energy Road Safety for Puma Energy by MerchantCantos
Move in. Move on. Move Forward. for Standard Bank by Wilding McArdle Wilson
2a Most innovative use of media
Winner: TAQA’s Looking Out For Each Other e-learning for TAQA Bratani by The Fifth Business
Awards of excellence:
From Videos to Webinars for University of Salford by University of Salford Internal Communications team
World’s First Instant Employee Matching Website for London Midland by Givey
Customer Experience board game for easyJet by Words & Pictures
PwC: Digital From the Inside Out for PwC by Mark Evans and Lydia Ruffles
2b Game changer
Winner: Introducing Science of Ingagement for Weber Shandwick by Weber Shandwick
Awards of excellence:
Ground Miles Challenge for BUPA by BUPA
Transforming Communication at Heathrow Airport for Heathrow Airport Limited by TheAppBuilder Ltd
Avenue for Whitbread by Summersault Communications Ltd
3a Feature-led magazine up to four issues a year
Winner: Tullow World for Tullow Oil by Tullow Oil and Headlines
Award of excellence:
Horizon for BP by beetroot and BP
3b Feature-led magazine more than four issues a year
Winner: Outside>In for Royal Bank of Scotland by beetroot and Royal Bank of Scotland
Awards of excellence:
Highlights for KPMG by AB
Subspace for Post Office by AB
3c News magazine up to four issues a year
Winner: Wired magazine for UK Power Networks by The Internal comms team & Propeller design
Awards of excellence:
Live! magazine for Nationwide by Nationwide and Sequel Group
Insight for Network Rail by AB
3d News magazine more than four issues a year
Winner: Wow for Post Office by AB
Awards of excellence:
Flavour for SSP UK by beetroot and SSP UK
The Nose Magazine for The Perfume Shop by Indigodog Publishing Ltd
3e Newspaper
Winner: The Link for G4S by Pressgang
Awards of excellence:
We’re News for News UK by Neal Harrington
Rolls-Royce World for Rolls-Royce by Pressgang
The Lot for Jewson by Pressgang
3g Membership publication
Winner: A&O Alumni Yearbook for A&O Alumni Network by A&O Alumni Network, 44 Communication and Luminous
Awards of excellence:
BEER for Campaign for Real Ale by Think
Heart Matters for BHF by Wardour
RSA Journal for RSA by Wardour
3h Special publication
Winner: The Plug – Coffee Edition for Dixons Retail Group by Headlines
Awards of excellence:
Unprecedented for National Grid by National Grid US and 44 Communications
Always Doing the Right Thing for National Grid by National Grid Ethics and Compliance and Employee Communication Teams
3i New publication
Winner: Inspire for Arthritis Care by CPL
Awards of excellence:
Experian’s Stories from the Heart for Experian by Experian’s Internal Communications team and Synergy Creative
Tullow World for Tullow Oil by Tullow Oil and Headlines
OneITV for ITV by Pages Creative
Wow for Post Office by AB
3j Relaunched publication
Winner: Cabin Crew News for British Airways Cabin Crew by British Airways internal communications
Awards of excellence:
Powerlines for Western Power Distribution (WPD) by WPD’s Corporate Communication Team & communique writing and design
Rolls-Royce World for Rolls-Royce by Pressgang
The Journal for Sainsbury’s by 44 Communications
2W for Wales & West Utilities by Pages Creative
Scotland in Trust for National Trust for Scotland by Think
The Co-operative Magazine for The Southern, Midcounties and Central England Societies by The Co-operative Magazine Team
4a Intranet
Winner: NEON for Dentsu Aegis Network, a collaborative project by Corporate Communications and Technology at Dentsu Aegis Network
4b Microsite
Winner: Front and Centre is Where You Belong for Sony Music Entertainment by Wilding McArdle Wilson
Award of excellence:
Britvic Stars for Britvic Soft Drinks by TomTom Communications
4c Ezine
Winner: Pathways for EY by Instinctif Partners
Awards of excellence:
Connectmag for FremantleMedia by FremantleMedia and Sequel Group
Connect for eBay Asia Pacific by eBay Asia Pacific and Sequel Group
Full Circle for World Gold Council by World Gold Council and Sequel Group
FiveByFive newsletter for The Fifth Business by The Fifth Business
Lima Beat for BTP by AB
Home Grown News for McCain Foods Employees by McCain Foods (GB) Ltd
4d Mobile/App
Winner: CIMA FM Mobile/App for Chartered Institute of Management Accountants (CIMA) by Seven
Awards of excellence:
Digital Product Roadmap App for Telefonica by Telefonica Digital Internal Communications Team and Realisation
Delivering ‘Why’ App for Standard Life by 20/20 Productions Europe Limited
Avenue for Whitbread by Summersault Communications Ltd
4f Video (DVD/Webcast/TV)
Winner: Finding The Prize for Tullow Oil by Tullow Oil and Myriad Global Media
Awards of excellence:
Engaging Our People in PRIDE for Nationwide Building Society
Where’s Barry for Toyota UK by Juice Learning
Joined-up Thinking for Step Change in Safety by The Art Department
4h New channel
Winner: One Spirit – engaging employees with Instagram for NNIT by Open
Awards of excellence:
Need to Know Rolling News Site for East of England Ambulance Service NHS Trust by Tara Crabtree, Gail Huggins and Sophie Taylor
The Source for SABMiller by CPL
KFI for Kerry Foods by Kerry Foods and Sequel Group
Game Changer for RBS by RBS and Sequel Group
MRM Community for McArthur River Mining by MRM Community Relations Team and Creative Territory
4i Integrated media
Winner: Highlights for KPMG by AB
Awards of excellence:
Unprecedented for National Grid by National Grid US and 44 Communications
Outside>In for Royal Bank of Scotland by beetroot and Royal Bank of Scotland
5a Digital
Winner: Pimp My A380 for British Airways by British Airways internal communications and Wardour
Awards of excellence:
Pathways for EY by Instinctif Partners
Full Circle for World Gold Council by World Gold Council and Sequel Group
Highlights for KPMG by AB
5b Feature-led magazine
Winner: Your Magazine for Gatwick Airport by beetroot and Gatwick Airport
Awards of excellence:
Your M&S for Marks and Spencer by Seven
Network for Network Rail by beetroot and Network Rail
Highlights for KPMG by AB
Heart Matters for BHF by Wardour
RSA Journal for RSA by Wardour
5c News-led magazine
Winner: otm for London Underground by beetroot and London Underground
Award of excellence:
Wow for Post Office by AB
5d Newspaper
Winner: Heathrow Life for Heathrow Airport by beetroot and Heathrow Airport
Award of excellence:
Your One for Iron Mountain by Summersault Communications Ltd
5e Integrated media
Winner: Wow for Post Office by AB
Awards of excellence:
Unprecedented for National Grid by National Grid US and 44 Communications
The Edge for Fujitsu by Fujitsu and Sequel Group
Speak Up for British Airways by British Airways internal communications and Wardour
5f Redesign
Winner: The Gazette for John Lewis Partnership by The Gazette Team
Awards of excellence:
Always Doing the Right Thing for National Grid by National Grid Ethics and Compliance and Employee Communication Teams
Stellar for Astellas Pharma Europe Ltd by Astellas Pharma Europe Ltd and Sequel Group
Network for Network Rail by beetroot and Network Rail
6a Feature
Winner: Taming the Black Dog for Shell by Headlines
Awards of excellence:
Tullow World for Tullow Oil by Tullow Oil and Headlines
Remembering Terry for London Underground by Matt Eastley (beetroot)
Lust feature for RSA by Wardour
6b News or event
Winner: Unprecedented for National Grid by Chuck Grieve, 44 Communications
Awards of excellence:
We’re News for News UK by Neal Harrington
The One for Tesco by Summersault Communications Ltd
6c Other (reports, promotional etc)
Winner: Connecting for National Grid by 44 Communications
Award of excellence:
The Big Conversation for RSA by Words & Pictures
6d News or event image
Winner: Unprecedented for National Grid by Mike Irizarry, National Grid US and 44 Communications
Awards of excellence:
Boxing Night is a Bit Hit in The Link for G4S by Pressgang
Portfolio selection for Words & Pictures by Alan Barton
6e Illustration/graphic/infographic/conceptual image
Winner: London Underground 150 Anniversary Celebration Campaign for Transport for London by Crown
Awards of excellence:
One for Slaughter and May by Specialist
VTN for Virgin Trains by beetroot and Virgin Trains
Gridline ‘Invasive Plants’ for National Grid by Summersault Communications Ltd
Highlights Conference Call Illo for KPMG by AB
3D cover for RSA by Wardour
Sky Buddy for British Sky Broadcasting by Pepper
7a Live event: internal
Winner: JR Live for Just Retirement by Communications Team
Awards of excellence:
2013 Breakthrough Leadership Event for BUPA by BUPA Internal Communications
Being Number One for Nationwide Building Society
Half-Life, a safety day with a difference, for Magnox by Juice Learning
Standard Bank Future Leaders Live for Standard Bank by Wilding McArdle Wilson
7b Live event: stakeholder/membership
Winner: 100-Cap Club Charity Auction for Club Wembley by Seven
8a Best in-house team
Winner: Experian’s UK&I Internal Communications team
Runners-up:
BUPA’s Corporate Centre Internal Communications Team
Nationwide’s Internal Communication Team
8b Best agency
Winner: H&H
Runners-up:
Specialist
44 Communications
Top Banana Communication Limited
beetroot
Post author: Rachel Miller.
First published on All Things IC blog 26 September 2014.
Pic credits: shared via Twitter #ioicawards14.
