It’s all about the words

.. and actions, obviously, but I’m focusing on the words.

This week I discovered Wordle and decided to run my blog through it, which resulted in this wordcloud from recent posts. Having created my own wordclouds from scratch using Powerpoint in the past, I have bookmarked this site and will be sure to use it again in future.

Have you done this with your company materials? Which words do you use the most? How do you constistently describe yourself? I think it’s a useful exercise to go through to have visibility of what is coming across. 

Have you discovered any useful sites that you think other comms professionals would benefit from knowing about? Feel free to comment below or drop me a note at


  1. Justine Stevenson says:

    Hi Rachel
    We used Worlde a lot when I was at the FCO. It became the Logo for our change plan – More Foreign, Less Office. It’s really interesting when you run subsequent versions of a document through it to see how it changes. Another good place to look for visualisation ideas is – we likes the one what shows how every country is good at something!

  2. Rachel says:

    Hi Justine, thank you for your comment, that’s an interesting use of it. Would love to hear more about that -do feel free to write an article sharing what that experience was like. I’ve not come across the site you mentioned before and have added that to my bookmarks too. Always great to discover new ways of presenting information, thanks for sharing, Rachel.

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