• Temporary
  • Flexible
  • Applications have closed.

Website TransportForAll Transport for All

Head of Communications and Engagement
Location: Flexible
Salary: £44,100 per annum (if full time)
Terms: 28 or 35 hours per week. Open to flexible working arrangements. Initial one-year fixed term contract with strong potential to extend.
Closing date: 10am Wednesday 10 April 2024
Interview dates: Between 22 and 30 April 2024.

Transport for All is looking for a Head of Communications and Engagement to lead and grow our work to achieve Justice in Society: where disabled people’s voices are amplified, and our message is heard and acted upon.

About the role

Transport for All is looking for a Head of Communications and Engagement to lead and grow our work to achieve Justice in Society: where disabled people’s voices are amplified, and our message is heard and acted upon.

In the last year we’ve launched a refreshed brand and an upgraded website, spread campaign messages on national news bulletins, and reached millions of people through our social media channels. Now we’re looking for someone to lead and build on our communications work, and to drive forward work with members who are at the heart of Transport for All.

You will make sure transport justice stays on the agenda, will help ensure that barriers to transport for disabled people are widely known among the public and decision makers, and will grow our movement so that disabled people’s lived experiences will be heard by society in our own words.

As a member of the leadership team, you’ll head up the Communications and Engagement function, overseeing and delivering integrated communications campaigns and ensuring disabled people’s voices are shared widely using inclusive tools and techniques. You’ll be responsible for member engagement, including events, with a focus on growing and diversifying membership, and bringing our community together. You’ll also have responsibility for brand, design, and marketing activity, ensuring this aligns with our values and is accessible.

Importantly, you’ll understand how to communicate about a Disabled People’s Organisation without our community being stereotyped as ‘inspirational’ or ‘vulnerable’ – taking a social model approach and aligning with our organisational values.

This is a new role, and the post holder will have opportunities to shape the scope and ways of working of the role – and the wider organisation – to aid delivery of the strategy. As a result, please note that the role is not limited to the elements included here, and has potential to evolve.

Key responsibilities

  1. Planning and development

    • Design and oversee delivery of Transport for All’s communications strategy, including member engagement activities
    • Set and report against key performance indicators to monitor progress on department objectives
    • Work with colleagues to make good use of data from communications and engagement activity
    • Lead, motivate, and support the department team in future
    • Maintain oversight of the department’s budget
    • Provide advice to the CEO and Board on communications and engagement issues which may impact the charity
    • Play a core role in Transport for All’s senior team, contributing to setting direction and supporting delivery of the organisation’s objectives
    • Deliver all work in line with good practice, regulations and our values
  2. Communications

    • Develop and oversee delivery of communications strategies for all key audiences and for all organisational goals, ensuring accessibility is at its heart
    • Oversee the development of creative, engaging, and accessible content and communications for all audiences to support our goals, which may include writing updates and opinion pieces, and commissioning members to create these; creating content for press, including releases, pitches, and interview quotes; and creating social media assets, including graphics and videos
    • Oversee the day-to-day running of our social media accounts and continue to grow the organisation’s online audiences across social media platforms
    • Oversee the development and maintenance of Transport for All’s website, ensuring it is up to date, engaging, and accessible
    • Working with our website agency, develop, test and evaluate website development, for example an online shop or online member community
    • Deliver the monthly member e-newsletter, coordinating input from across the teams and creating additional content
    • Develop, test and evaluate new communications approaches
    • Develop strong relationships with press across specialist and general titles
    • Support Transport for All’s members to take part in press and media activities, where appropriate
    • Build relationships with local organisations working on transport access for disabled people, to identify opportunities to promote their work
    • Manage stakeholder relationships with media influencers and public figures
    • Act as a representative of Transport for All externally
  3. Brand and marketing

    • Ensure brand guidelines are kept up to date and consistently implemented across the organisation
    • Develop or commission branded assets for use across the organisation as required, including design of reports and merchandise
    • Ensure the diversity of the disabled community is celebrated within all brand and marketing activities
    • Ensure Transport for All’s language guidelines are updated via co-production with members, in line with our values, and oversee the implementation of these guidelines across the charity
    • Monitor the external environment to identify trends in marketing and developments in accessibility to keep our communications up to date and in line with good practice
  4. Membership engagement

    • Develop and oversee Transport for All’s membership programme, growing the diversity of our membership to ensure we reach all parts of the disabled community across the UK.This could include:
      • With a co-design approach, delivering a review of our membership offer, the remit of members, and how members are involved
      • Engaging members with regular timetable of various initiatives/events/activities throughout the year
      • Reinstating regular onsite and online forums, such as the Pan-London Transport Forum meetings
      • Working with members to identify new opportunities for peer support
      • Providing opportunities for members to build networks on particular topics of interest – for example in one region of the UK, or relating to one particular mode of transport
      • Actively creating opportunities for, and increasing communications with, members who do not use online communication methods, helping close the digital exclusion gap
      • Where members engage in fundraising activities for Transport for All, ensuring they are supported to do so
      • Developing, testing and evaluating engagement opportunities
    • Ensure accurate collection of member records, and process member data in line with all relevant regulations and good practice
    • Work with the Operations team to successfully deliver BGMs (Biennial General Meetings

5. Additional duties

  • Undertake any other tasks, duties, or projects which may arise from time to time, in line with the general level of this role and as instructed by the CEO
  • Undertake occasional evening and weekend work as required
  • Line manage and supervise contractors and staff members as required
  • Follow Transport for All’s staff policies and work in line with our values.

How to apply

Please download the Job Description before you apply. To apply, email the following documents to office@transportforall.org.uk with the job role as the email title:
• Your CV
• A supporting statement explaining how you meet the criteria in the person specification and why you are interested in working with Transport for All

What happens next?

The deadline for applications is 10am on Wednesday 10 April
Interviews will take place via Zoom between 22 and 30 April

For an informal discussion about the role, or to receive the documents in other formats, please contact Caroline Stickland on caroline@transportforall.org.uk.