Internal Communications Manager
Salary: £40,000 per annum
Contract: Permanent, 40 hours per week. The normal arrangement of working hours is 9am to 5pm Monday to Friday
Closing date: 19 February 2024
Interviews: 28 February 2024
As the Internal Communications Manager, you will collaborate closely with Abbey teams, particularly Communications & Digital HR, and Engagement, to bring this plan to life. You will leverage various digital and print channels, including the intranet, email, and newsletters, alongside in person activities, to ensure clear communication of the Abbey’s priorities, ambitions and strategy.
From this work, our 300 colleagues and 260 volunteers will feel informed, engaged and motivated by the breadth of the Abbey’s activities.
Internal: Communications and Digital Team (particularly the Head of Communications and Digital), HR (particularly the Head/Deputy Head of HR and Learning & Development Manager), Head of Engagement, Receiver General, Deputy Receiver General, Dean and Chapter, and the Abbey’s Employee Engagement Forum (EEF).
External: Relevant agencies and suppliers.
Westminster Abbey is both a place of daily worship, and is one of the UK’s leading visitor attractions, welcoming over one million visitors each year. A diverse and lively community work at the Abbey comprising around 300 employees and a similar number of volunteers.
To work with Abbey teams, particularly Communications & Digital and HR and Engagement to deliver a new internal communications plan, sitting within the Abbey’s wider strategy and priorities. You will ensure the Abbey makes the most of its various internal digital and print channels (including the intranet, email, newsletters), alongside in person activities, so that there is a clear understanding of the Abbey’s plans, its future ambitions and strategy. As a result, our internal audiences will feel informed, engaged and motivated by the breadth of the Abbey’s activities.
MAIN DUTIES AND RESPONSIBILITIES
- Oversee a review of the Abbey’s intranet, exploring the potential for it to be used by more than 300 staff and a similar number of volunteers.
- Work with the appointed agency on the development of a new intranet platform and review all existing content, identifying opportunities to create and curate new content.
- Create and curate content for use across various print and digital platforms. Write and edit articles and news stories.
- Work in collaboration with HR and Engagement to develop an internal communications calendar, ensuring it aligns with the Communications and Digital communications strategy, and wider Abbey strategy and priorities.
- Plan and draft relevant and engaging content aligned with the Abbey brand for staff and volunteer leaflets, brochures and posters, and promote new policies and procedures.
- Work with HR and other relevant teams to develop and support in person events such as staff induction, awareness weeks, talks and training opportunities.
- Evolve Abbey News, the fortnightly email bulletin sent to staff and volunteers.
- Bring to life the Digital Abbey programme for staff and volunteers. This is a key strategic priority for the Abbey and aims to build lasting engagement with a diverse online global community by sharing in new ways the richness of the Abbey’s Christian witness alongside its distinctive history, heritage and interaction with public life. The ownership of Digital Abbey sits within the Communications and Digital Team.
- Work closely with the Abbey’s Employee Engagement Forum (EEF) to better understand our audiences and to ensure the work from this group is shared across the organisation.
- Review and implement a new approach to cascading information and receiving feedback from staff and volunteers across print and digital, enabling senior leaders to make well-informed decisions.
- Promote and advise on the use of the Abbey brand, acting as an information point including the use of logos and templates
- Develop and maintain strong relationships with stakeholders to ensure key information flows across the organisation and network in a timely, transparent, and efficient manner.
- Embed comprehensive communications channels and storytelling processes to ensure our messages are reaching our internal audiences effectively.
- Provide specialist internal communications advice to senior colleagues that inspires and helps upskill communications expertise across the Abbey.
- Keep up to date with industry best practice and share these insights with the team and across the Abbey, where appropriate.
- The responsibilities contained within this job description are not exhaustive and may be amended from time to time to reflect the changing needs of Westminster Abbey.
Westminster Abbey is committed to the safeguarding of children, young people and adults at risk. To prevent them from harm, we undertake appropriate checks on staff and volunteers and require them to complete relevant safeguarding training.
This section outlines the knowledge, skills and abilities the job holder needs in order to fulfil the requirements of the post. ‘Essential’ criteria are those that the job holder absolutely must have in order to do the job. ‘Desirable’ criteria are those qualities that would be either useful, or an advantage or those which the job holder can be trained to do.
- Evidence of professional training offered by relevant organisations.
- Educated to degree level or equivalent experience.
- Proven professional experience managing internal communications in a complex organisation, preferably a high-profile institution
- Proven experience of working with senior colleagues and being able to excellently cascade clear written information to others
- Ability to research interesting stories that will appeal to internal audiences.
- Demonstrable ability to write in an engaging way; clear, concise and linguistically accurate, bringing information to life to varied audiences.
- Excellent verbal and written communications skills and expertise in using a range of platforms.
- The ability to appreciate the Abbey as a living church and worshipping community and to communicate this to people who may come from different or no faith tradition.
- Demonstrable experience in building platforms that engage a variety of internal audiences.
- Solid understanding of the digital platforms and approaches that will drive high engagement.
- Experience using print and digital initiatives to engage a wide and diverse staff and volunteer base.
- Ability to convey complex information in a simple and concise manner
Personal Attributes & Circumstances:
- Ensure good cross-departmental collaboration across all areas of your work.
- Ability to develop good relations and influence people quickly.
- Ability to work collaboratively with key stakeholders.
- Ability to thrive under pressure.
- Ability to work in a small team within a complex organisation.
- A sympathy with the mission of the Abbey and its role as a Christian church.
- Ability to act as an ambassador for the Abbey and Communications and Digital Team.
- Working within a similar Church, heritage or visitor attraction setting.
- Previous copywriting experience.
- News sense/journalism skills.
- Use of MailChimp.
This Job Profile will be kept under review and may be amended by the Dean & Chapter from time to time. Any proposed changes will be discussed with the post holder.
Working for us
- Annual Holidays – The full-time holiday entitlement is 31 days per annum, including recognised public holidays, rising to 33 days per annum in the fifth year of service
- Training – On-site training will be provided in all aspects of the job. Any further training needs will be assessed through the probation period and in annual appraisals.
- Pension Scheme and Life Assurance – All employees can join a Group Personal Pension plan, where the minimum employee contribution is 3% and the maximum employer contribution is 9% (as determined by the level of the employee contribution). You will be auto-enrolled into our qualifying workplace pension scheme after 3 months, if you meet the eligibility criteria. All employees are covered by death-in-service life assurance, whether or not they choose to join the pension scheme.
- Staff Discount – All employees receive a 20% discount on purchases from the Westminster Abbey shop and a 30% discount on purchases from the Benugo outlets, which serve refreshments.
- Season Ticket Loan – A season ticket loan is offered after satisfactory completion of a probationary period, repayable over 10 months.
- Medical Insurance – The Abbey will pay 50% of premiums to join a nominated medical insurance scheme after one year’s employment.
- Uniform – If a uniform and/or Personal Protective Equipment (PPE) is provided, this must be worn at all times.
How to apply
Please download the Application Pack and return your completed application form and equal opportunities form to firstname.lastname@example.org.
All applications must be submitted no later than noon on 19 February 2024 via email: email@example.com.
CVs and cover letters will not be accepted and will not be forwarded to the shortlisting panel so applicants are advised to include all relevant information in the application form.
Interviews are scheduled to take place on 28 February 2024.
To save the files to your hard drive (on a PC), right-click on the link and choose ‘save target as’ (if using Internet Explorer) or ‘save link as’ (if using Safari).