Manager, Corporate Communications
Contract: Full-Time, Permanent
Closing date: 18 February 2024
We are more than just planes and tarmacs. Our purpose travels beyond our runway into the communities we serve. We are about connections, stories, and life-defining adventures. We are committed to fostering an environment where our people are rewarded through meaningful work experiences.
The Calgary Airport Authority manages and operates YYC Calgary International Airport and YBW Springbank Airport and collaborates with the many partners who make up YYC – from airlines to government agencies and retail outlets. This is an exciting time to join our #YYCCrew and drive YYC forward as one of Canada”s best airports!
WHAT YOU WILL DO
As our lead storyteller, the Manager, Corporate Communications exists to enhance our YYC reputation and our overall image with our community, our industry and with our eco-system. The Manager will oversee strategic content creation to develop rich and engaging authentic and aspirational stories in line with our brand on all platforms to all audiences. This includes shared responsibility for the Authority’s brand management, and oversight and management of our various communications channels and online communities. In addition to these accountabilities, they will also provide people leadership, strategic communications counsel, writing and editing, and media relations and crisis communications advice.
- In collaboration with our commercial marketing team, oversee and help steward the evolution of our corporate brand and leverage it to inform the development of rich and engaging content across all communications channels.
- Ensure consistent voice and messaging across all communication channels to unify the airport’s brand.
- Provide direction and oversight on brand use across the organization, working collaboratively with internal teams to ensure consistent use of brand standards and guidelines.
- Seek out and create ways to leverage our brand to inspire confidence with all audiences.
- Partner with various stakeholders to develop and implement campaigns that support key business drivers.
- Deliver external communications in both official languages.
- Act in a confidential capacity, partner with human resources to develop and execute strategic communications plans related to labour relations, union bargaining, and/or other high-profile employee situations.
- Acts as a communications advisor to all levels of the Authority; providing strategic communications counsel as well as support, planning and guidance on the development of key messaging for external facing teams (e.g. Community Engagement, Commercial and Retail, Parking, Air Service Development, Government Relations).
- Represent the Communications function on the French Language Steering Committee.
- Assist in the management and creation of corporate publications (e.g., the annual report, social responsibility report, corporate presentations, and fact sheets).
- Lead and develop content management strategy for all communication channels including digital and social media platforms.
- Ensure content is strategically enhancing our reputation or mitigating risk to our reputation; know and measure impact of our communications.
- Develop and write strategic briefs, key messaging documents, executive speaking notes and communication plans.
- Develop content strategies that will leverage the company’s brand and enhance user experiences and align with the overall business strategy.
- Monitor content effectiveness through measurement, conduct content audits and build annual planning cycles to create proactive content.
- Manage editorial/content calendars which support the corporate narrative.
- Write and edit compelling content for internal and external communication including intranet posts, annual reports, website copy and social media.
- Define, develop, and execute outcome-based public relations programs that promote YYC’s corporate narrative across key audiences and manage corporate reputation.
- Develop key messages, standby statements and respond as a corporate spokesperson as needed.
- Manage on-call and after hours media relations support.
- Monitor media coverage and industry trends to identify potential opportunities and risks.
- Participate in emergency preparedness planning activities related to crisis and emergency communications response.
- Be available and respond in emergency situations. Duties and responsibilities will include communication updates to internal and external audiences as the corporate spokesperson and/or Public Information Officer (PIO).
- Lead the communications team by clearly defining the strategic purpose of the department (in collaboration with the Director), hiring qualified personnel, establishing clear performance expectations, providing continuous feedback, coaching, and developing, conducting meaningful recognition and succession management, and conducting discipline as and when required.
- Develop relationships with airport peers to collaborate on shared issues and to align on share opportunities.
- Research trends, industry news, partner updates, and emerging engagement platforms.
- Bring new, creative and best practice ways of leading communications for YYC.
WHAT YOU BRING
- Post-secondary education in communications, marketing or public relations.
- 5-7 years’ experience in media, public relations and brand management/content development
- Experience leading a team preferred, or having lead in similar situations (projects, etc.).
- Experience with corporate storytelling and content marketing (planning/developing)
- Experience with creative direction including design, video and editing. Skilled in Adobe InDesign, Adobe Photoshop, Illustrator, and knowledge of video editing.
- Ambition to create an engaging and consistent rhythm with our corporate communications plan.
- Strong collaborator with the ability to inspire and influence others.
- Excellent written and verbal communication and interpersonal skills as well as a high degree of attention to detail.
- Experience acting as a corporate spokesperson.
- Ability to handle stress and prioritize situations in a calm manner.
- Must be able to obtain and maintain a Restricted Area Identification Card (RAIC).
- Excellent understanding of the communications and content universe, trends, channel use and their business application.
- Excellent knowledge and understanding of digital engagement to reach target audiences.
- Ability to utilize various communication styles to reach target audiences across all platforms.
- Knowledge of website design, information architecture, website optimization, user experience and content management systems.
- Ability to effectively interact with multiple internal and external stakeholders in a timely manner.
- Existing knowledge of airport, aviation industry is an asset.
- Previous crisis communications experience considered an asset.
- Strong preference is given to bilingualism (English/French) to support delivering communications in both official languages.
We are ACCOUNTABLE. We take ownership and step up to get the job done.
We are CUSTOMER-FOCUSED. We consider the customer in all that we do.
We are COLLABORATIVE. We are stronger when we reach out and work as a team.
We are RESILIENT. We are able to withstand or recover quickly from difficult conditions.
We are CREATIVE. We strive to find new and better ways of doing things. Are you looking for the journey of a lifetime? One that’s focused on creating effortless and memorable experiences for millions of guests and travelers each year. Click the apply button for your chance to learn how you can be a part of one of Alberta’s Top Employers.
The Calgary Airport Authority is an equal opportunity employer committed to diversity, equity, and inclusion. We encourage all qualified applicants to apply including women, Indigenous people, persons with disabilities, members of visible minorities, members of the 2SLGBTQ+ community, and others who may contribute to organizational diversification of ideas.