Podcast: How to be a strategic internal communicator

What does it mean to be a strategic internal communicator?

What does it look like? How can you work in a strategic way?

This topic kicks off season two of my Candid Comms podcast.

How to be a strategic internal communicator

The episode has just been published and covers:

  • What working strategically means
  • How to know if you’re working in a strategic way
  • Skills map from the Institute of Internal Communication
  • Thoughts on being a trusted adviser
  • Job titles.

Thank you to my Producer, Debbie West of Seren Creative.

Further reading: Eight professional communication trends.

What is the podcast?

The Candid Comms podcast launched in January 2021. It is a weekly show designed to connect internal communication professionals to the latest advice and guidance, to help you thrive in your role.

You can find the Candid Comms podcast on your favourite player including Apple Podcasts, Google Podcasts, Spotify and Podbean.

Previous episodes:

Here are the resources mentioned in this week’s episode:


You're helping shape the thinking of the organisation. An organisation is made up of its people.


As professional Communicators, it's our business to know our business.



A brilliant new blog post has just been published by an internal communicator here in the UK Martin Flegg.

Further reading: Meaningless labels, by Martin Flegg.

Meaningless labels


"Your personal brand is your reputation and promise. It's who you are and what you're known for."


Personal branding checklist Rachel Miller


I believe that you own your personal brand and you rent it to the company that you're currently working for.

Online Masterclasses to choose from:







The purpose of internal communication isn't telling people what to do, it's to create a shared understanding and a shared meaning, so our employees can align their efforts with the company's goals and purpose.

You can find me on Twitter @AllThingsIC. Find me on Instagram, @rachelallthingsic. Look me up on LinkedIn, Rachel Miller, or you can send me a message via allthingsic.com.

See you again soon.

Post author: Rachel Miller.

First published on the All Things IC blog 6 June 2021.


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