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It’s a girl… how brands are welcoming the Princess

Congratulations to the Duke and Duchess of Cambridge aka Kate and William on the birth of their little girl, born this morning at 8.34am BST in London.

She’s yet to be named, and is fourth in line to the throne. When her brother George was born in July 2013 I created a Pinterest board to capture the weird and wonderful campaigns, adverts and general merriment surrounding the event here in the UK.

I’ve been updating it over the past few days, and various organisations have been Tweeting this morning – #RoyalBaby has been trending for hours.

So here’s a look at what people are doing to welcome the Princess. Are they any good? Well, some are quite quirky, but the majority are respectful, cheeky and celebratory:

Well done to the team behind @KensingtonRoyal – I like their recent Tweet encouraging people who are also becoming parents today to celebrate with them:

Here are the Tweets from brands:


See my ‘Royal Baby Frenzy’ Pinterest board:

Follow Rachel Miller’s board Royal Baby frenzy in the UK on Pinterest.

Want to know more about Pinterest? See my article on How to use Pinterest for internal communication.

Update 3 May: Kensington Palace has released a Storify of all the #welcometothefamily Tweets.


Post author: Rachel Miller

First published on All Things IC blog 2 May 2015.

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