Get better at digital PR thanks to PRstack

prstack#PRstack is the largest crowd-sourced education effort in the history of PR practice and is available today.

It’s a free ebook that makes sense of the tools market to create a modern workflow for a communication team or public relations agency.

If you’re not sure where to start when it comes to understanding the various apps and options to help you manage your work, this is the book for you.

I’m one of the 30 contributors who created 48 chapters packed with practical examples of tools used in public relations, content marketing, and search engine optimisation (SEO).

I wrote about managing a communication agency and highlighted some of the tips, tools and techniques I use. Some of the comms hacks I’ve included range from a scanner app synced to OneDrive, to accessing Slack via Apple Watch.

The aim is to help comms and public relations professionals get better at digital PR by understanding what’s available PR Stack through a series of case studies. (Tweet this)

There’s practical advice on different areas of public relations workflow including planning, content, engagement, and monitoring and measurement.

You can access the chapters online or download the complete book for free on It will also be available in print from Blurb.

The ebook is distributed free under a Creative Commons license via the #PRstack community.

Stephen Waddington, who spearheaded the project, explains:

I’ve always been mildly envious of the cooperative spirit that exists in coding and SEO. Open source communities tackle issues that the industries are facing and aid learning and development.

They’re typically focused on a single goal and operate outside existing industry structures. This enables them to move quickly.

It turns out that the public relations industry can also put aside competitive issues and open source. It’s how PRstack was created.

Who wrote #PRstack? 

PRStack It has been written by academics, practitioners and vendors; students and senior professionals.

I’m proud to have written a chapter and be featured alongside: Matt Anderson; Matt Appleby; Stella Bayles; Michael Blowers; Liz Bridgen; Stuart Bruce; Gini Dietrich; Erica Eliasson; Helen Laurence; Rich Leigh; Hannah Lennox; Tim Lloyd; Kevin Lorch; Maria Loupa; Lauren Old; Adam Parker; Laura Petrolino; Andy Ross; David Sawyer; Aly Saxe; Laura Sutherland; Max Tatton-Brown; Frederik Tautz; Abha Thakor; Frederik Vincx; Angharad Welsh; Livi Wilkes; Arianne Williams; and Michael White.

Prezly founder and CEO Frederik Vincx provided design support to create the physical and digital versions of the book. Thank you to Stephen Waddington @wadds for his leadership and guidance.

During the process comments have been encouraged via Facebook and Twitter, with Wadds and Margaret Clow reviewing and editing each chapter.

You can read about the process via Wadds’ blog.

As a professional practice, public relations has been plagued by too many publications that mystify rather than explain practice.

This project, led by Stephen Waddington, one of the world’s leading public relations exponents, is an antidote to that shortfall.

Francis Ingham, Director General, PRCA, Chief Executive, ICCO

Further reading
Prezly has published a guide to incorporating new technology in public relations workflow

Get involved
prstackIf you want to find out more about PRstack there’s an active #PRstack hashtag on Twitter and informal Facebook community.

Found this useful? Why not share this post on via Twitter.

Post author: Rachel Miller

First published on All Things IC blog 1 October 2015.



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