A question of comms: Keith Lewis

How important is wifi to you? According to Keith Lewis, UK Social Business and Channels Manager for Zurich Insurance, it’s the one thing he couldn’t do his job without.

I hear you!

Keith @keithlewiscomms, is the latest professional communicator to sit in my hot seat and share his career advice and thoughts.

Thank you to everyone who has got in touch and answered the questions, I’ve been thrilled by your willingness to take part.

Do contact me if you’re an in-house comms pro or freelancer and would like to be profiled.

Here’s Keith…

1. When did you know internal communication was what you wanted to do?

I’m still not sure it is. I’ve come into employee comms via external facing roles, but in focussing more on social business, a key element is how we engage and empower employees.

2. What do you like most about working in this field?

The variety of what I do. I’ve always loved being in the middle of large organisations/industries and trying to find a way through (or around!) them to best effect.

3. What’s the best career advice you’ve been given?

Dont forget to look sideways, as well as forwards and back!

4. What advice would you give someone thinking about starting a career in comms?

Embrace the diversity of it! The diversity of role, opportunity, of people, of audience.

5. What does a typical day or working week look like for you?

No such thing. And that really excites me. It may be looking at social media channels, considering training, media work, employee comms, intranet developments, building and helping my team/colleagues.

6.  Name a book you think every communicator should read, and why you’ve chosen it

Futureproof (1&2) – coordinated by Sarah Hall. It covers so many areas of comms and where we should all be thinking about as communicators.

7. What’s the one thing you couldn’t do your job without?

Wifi. I embrace agile/flexible working so being able to mix my other worlds (family and rugby) means I can do my job from anywhere (within reason) if there’s a wifi connection.

8. What is the future of internal communication?

A wide one, embracing new technologies, models of working (broadcast comms is dead!), engagement and being central within organisations.

9. Where can people find you online?

www.keith-lewis.co.uk. Twitter/SnapChat/Instagram: @KeithLewisComms, plus LinkedIn.

Thank you Keith.

Your name here?

See who has sat in my hot seat so far and get a glimpse into some of the names you can expect to see on the All Things IC blog over the coming weeks…

  • A question of commsRachel Miller, Director, All Things IC.
  • A question of commsLou Robinson, Global Internal Comms Lead, Costa.
  • A question of commsSara Luker, EMEA Content Manager, eBay.
  • A question of commsGary Vyse, PR & Engagement Lead at Alternative Futures Group.
  • A question of comms: Helen Deverell, Director, Helen Deverell Communications.
  • A question of comms:  Katy Gibbins, Head of Internal Communications and Engagement, Department for Culture Media and Sport
  • A question of comms: Shona Sullivan, Communications and Engagement Executive, Capita BBC Audience Services.

Thank you for stopping by,


Rachel Miller. First published on the All Things IC blog 21 February 2017.


  1. […] question of comms: Keith Lewis, UK Social Business and Channels Manager for Zurich […]

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