What’s best practice for social media use?

Does your social media use fall within the law? Do you know what legal requirements to be aware of and where to get advice for employers?

Today a brand new free reference guide to managing social media campaigns has been published by the Chartered Institute of Public Relations’ social media advisory panel (#CIPRSM), which I’m proud to be a member of.

Social Media Guidance Rachel MillerThe Social Media Best Practice Guide was originally published in 2011 and was designed to help members of the CIPR navigate a rapidly evolving communications landscape. This update ensures that the challenges faced by the public relations profession have been reviewed against an evolving set of tools, technologies, legal and governance frameworks.

What’s it for?
It is still intended as an introductory guide to highlight core principles that must be considered when developing a communications strategy and campaigns including social media in the United Kingdom. (For international activity, CIPR members are advised to review the guidelines and legal considerations of their respective countries).

The publication is particularly timely, given the news this week of a warning from the Attorney General that Twitter users could be inadvertently breaking the law.

Stephen Waddington, CIPR president 2014 and chair of the panel, said: “This updated guidance from the CIPR is timely in the week that the UK Attorney General highlighted some of legal issues relating to social media usage. The document from the CIPR complements the Code of Conduct and provides pragmatic advice for practitioners related to the burgeoning area of social media.”

The CIPR social media advisory (CIPRSM) panel would like to thank all those who contributed to updating these guidelines. The panel members are:

What is social media?
The CIPRSM panel defines social media as:

“Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.”

What can you find in the guide?
Dos and Don’ts, how to plan social media use, advice for employers, legal requirements to be aware of, social media measurement and much more.

You can view the whole document via SlideShare below.

Want a PDF copy? You can access it here.

What do you think of the guidance? You’re welcome to comment below or tweet me @AllthingsIC.


Post author: Rachel Miller.

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