Following my article yesterday about how the Local Government Association (LGA) has introduced a Social Media Friendly Mark, I asked LGA whether they would be open to the idea of other people using their initiative.
If you missed the article you can catch up here, but in a nutshell, it is a logo that comms pros can use internally to let employees know whether the information is ok to be shared via social media.
I think this is such a smart idea and this morning I tweeted LGAComms to ask them whether they would be happy for other people to adopt what they are doing and use their mark. I can see the value in having something like this within companies outside of local government and think it will work well.
I’m delighted to say that they tweeted me back to say yes: “Glad you like it Rachel! We created it for #localgov, but as the spirit is kept, no problem with it being used more widely”
Thank you to LGA, the spirit of sharing underpins social media and you’re a great example. This guidance and mark should help internal comms pros define what is appropriate to be communicated both inside and outside of their organisations.
There are lots of different logos available – e.g. this meeting/event is Social Media Friendly, I’ve used some of them on this page so you can see the variety.
So… go forth and get marking up! You can read the full guidance and download all the images via the Knowledge Hub. What do you think? Will you use it? Do let me know what you think by commenting below, Rachel
First published on All Things IC blog 30 March 2013.