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How Coca-Cola is putting the fizz into its comms

Over the past few days I’ve been reading about Coca-Cola and how it is shaking up the way it communicates, both with its employees and its customers. I always find it interesting to know what brands are doing, so thought I’d highlight what I’ve been reading for the benefit of other comms professionals. I came […]

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Chatter that matters

What is a enterprise social network? How do you introduce one to an organisation? How do you then encourage employees to use it and ensure it’s not misused? How is Coca-Cola Enterprises tackling these exact questions? A few weeks ago I wrote about how accountants use enterprise social networks (note – the term can be […]

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