How Coca-Cola shared a Coke with its employees

An external marketing campaign can be a great chance to get employees closer to customers as well as enhance brand loyalty internally. Aligning your internal and external communication and activities can have huge impact, but how does it work in reality? The Share a Coke campaign has been everywhere I look – from congratulating the Royal […]

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Using emotive communication for reputation management

One of the many benefits of Twitter is its ability to connect you with new and interesting people. Last week student Kamila Sosnowska (pictured) got in touch with me after reading my article on how Coca-Cola is putting the fizz into its comms. She is currently studying at the University of Edinburgh Business School, undertaking […]

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