A personal rejection boosts your brand reputation

What is your company’s policy on ‘rejection letters’ to let people know that they have been unsuccessful in their job applications? Do you use a standard template or take the time to personalise them? Today Michelle Walkden writes for Diary of an internal communicator from the perspective of a comms professional about receiving such letters. […]

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Finding online solutions to communication problems

I think that 2012 is turning out to be the year of focusing internally. I frequently read about leaders who are now realising the importance of communicating effectively with their employees, and the demand for innovative ways to do this appears to be on the rise. It’s music to professional communicator’s ears! Today Malcolm Lotzof […]

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Chatter that matters

What is a enterprise social network? How do you introduce one to an organisation? How do you then encourage employees to use it and ensure it’s not misused? How is Coca-Cola Enterprises tackling these exact questions? A few weeks ago I wrote about how accountants use enterprise social networks (note – the term can be […]

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Connecting people with purpose

Following the Olympics opening ceremony a week ago, there have been various articles online about storytelling and how it can be used within corporate communications. I thought I’d round up a few of my favourites from the week to share with you. First up is coach Vera Woodhead’s article for this blog, where she looked […]

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The challenge of charity comms…

What do you think are the main communication challenges when working for a charity? Many assume that budget restrictions would be the toughest issue, with the perception that this would lead to less creativity (less ability to produce stuff) or more creativity (more pressure). Alex Smith is Head of Communications at Target Ovarian Cancer, the […]

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Telling tales: Storytelling as a communication tool

Friday night’s opening ceremony of the London 2012 Olympics was simply stunning. The brains behind the vision was Danny Boyle, and he brought to life the story of Great Britain and Northern Ireland through costume, music, drama…. and parchuting James Bond and The Queen into the stadium. I noticed Boyle’s Twitter biog describes him as […]

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Building a social collaborative culture, part two

Here is the second part of Sonsoles Lumbreras‘ article on the Social Workplace Conference last week. If you missed the first part, you can read it and the background here. Over to you Sonsoles… Social collaboration and knowledge sharing at Accenture Priya Banati, Collaboration Strategy Lead for Accenture UK, explained how they encourage knowledge sharing and […]

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Building a social collaborative culture, part one

Carrying on my series of guest articles is comms professional Sonsoles Lumbreras who attended the Social Workplace Conference last week. Here she writes for Diary of an internal communicator to share her experience of the event. She’s written two articles and the first is here and will be followed by the final part later this week. […]

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Why blog or tweet? An NHS leader shares his view

Professional communicators spend hours influencing and persuading their stakeholders and business partners. One conversation which has become increasingly popular is the importance of senior management regularly communicating with employees, particularly through social media. I’ve lost count of the number of articles I’ve  come across which focus on top tips for internal communicators to help them […]

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The seven deadly sins of communication

As promised, here is the final part of Comms professional Sonsoles Lumbreras’ article as an overview of the Simply Summit, which took place in London last week. She looks at what was discussed, shares her views and highlights what took place including a social media panel, a session about the seven deadly sins of communication […]

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Working your way in the freelance economy

Have you ever considered working as a freelance comms consultant? What is the market like for freelancers and how many self employed people are there? Today I’m proud to present a guest post written by Joe O’Shea who looks at the world of freelancing and the benefits for those involved. Joe is an employee engagement […]

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Diary of a PR student…

This week instead of publishing my diary I asked PR student Bryony Chinnery to keep a record of hers and share it with us. These are her views and she’d like your feedback to help her continually learn and develop. So do please welcome this newcomer and share your thoughts with her, Rachel. About me: […]

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