How to learn about internal communication measurement
In our second ‘Behind the scenes’ feature on the All Things IC Masterclasses we’re focusing on our Internal Communication Measurement Masterclass. It’s ideal for anyone working within internal communication, whether you’re new to the profession, an experienced comms professional or even working within a marketing team and wanting to support with colleague insights. All Things […]
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Podcast: Why measurement matters for IC pros
Why does measurement matter for internal communication professionals? How can you measure internal communication? What does good look like for IC professionals? Why do IC pros think measurement is difficult? What do our professional bodies say? I’ve put measurement under the microscope in this week’s episode of the Candid Comms podcast. About Candid Comms […]
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Learn how to measure your internal communication
Do you know how to measure internal communication? Why is measurement important for internal communicators? How can you prove what’s working and what’s not? When should internal communicators measure their work? If you are stuck on any of these conundrums, we have a brand new course to help you. How to measure internal communication is […]
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Exploring measures of engagement and the role of internal communication
We’re still talking about the relationship between engagement and comms. We hear a lot from our clients and comms friends about the cross over between employee engagement and internal communication. Often, it’s about where the boundary sits between the two areas or who is responsible for engagement. Earlier today, Paul Bennun asked on LinkedIn whether […]
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How to make Internal Communications add up
One of my favourite IC quotes in recent years comes courtesy of Comms Consultant Liam FitzPatrick: Come with data and leave with respect. In fact I mentioned it at my Strategic Internal Communication Masterclass on Tuesday as it resonates with me. Today Liam has written for the All Things IC blog to share news of […]
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How to measure communication
The weakest area for most communicators is measurement. From knowing what measurement is, to how best to do it, it’s an unhelpful skills gap for many Comms and PR practitioners. However, help is at hand in the form of a whole month worth of ideas and knowledge sharing from the International Association for the Measurement […]
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The greatest lie internal communications tells itself
What is the greatest lie internal communications tells itself? What’s the greatest lie you tell? I’ve shared my view as part of global conversations sparked by Chuck Gose of the fantastic ICology @LearnICology podcast series. You can hear my answer below and watch me talking about it via Something Else. Chuck recently launched Something Else, saying: “There are questions […]
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How to measure communication
If you have no idea how to measure your communication activities, this article is for you. A brand new framework was launched yesterday by the Association of Measurement & Evaluation of Communication (AMEC). It is excellent and I strongly urge you to use it. The new measurement framework uses digital technology to help the user through a […]
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Countdown to Christmas: Day 18 – Elements of IC
Cast your mind back to school and learning the periodic table. How much can you remember? Now imagine if there was one for internal communication, what would be on it and how would the elements relate to each other and the job you do? Day 18 of my Countdown to Christmas series features Alan Oram from […]
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How to write an internal communication strategy
Where should you start when writing an internal communication strategy? What information is essential to include, what format should it be in and how can you structure it? Today I have an illustrated guide to help you think through how to write an internal comms strategy. I’d love to know what you think of it, do […]
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Do you know the Internal Communicator of the year?
Have you got what it takes to be named Internal Communicator of the Year? There are just a few days left to get your entry in for the Melcrum Summit & Awards 2014, and if you’ve not put your hat in the ring already, I encourage you to do so. What makes a good internal […]
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Five ways to gain and sustain your edge in digital comms
How are leading companies achieving digital success in their employee communication? Luke Dodd, Digital Content Manager at communication research organisation Melcrum @Melcrum is here to show us how. Over to you Luke… You may have noticed that Melcrum has been in the grip of a digital obsession since the beginning of the year. This Spring saw our […]
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