How to write an internal communication strategy

Where should you start when writing an internal communication strategy? What information is essential to include, what format should it be in and how can you structure it? Today I have an illustrated guide to help you think through how to write an internal comms strategy. I’d love to know what you think of it, do […]

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Do you know the Internal Communicator of the year?

Have you got what it takes to be named Internal Communicator of the Year? There are just a few days left to get your entry in for the Melcrum Summit & Awards 2014, and if you’ve not put your hat in the ring already, I encourage you to do so. What makes a good internal […]

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Five ways to gain and sustain your edge in digital comms

How are leading companies achieving digital success in their employee communication? Luke Dodd, Digital Content Manager at communication research organisation Melcrum @Melcrum is here to show us how. Over to you Luke… You may have noticed that Melcrum has been in the grip of a digital obsession since the beginning of the year. This Spring saw our […]

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New global research uncovers comms pros’ challenges

Tweets, pictures and a few follow-on resources from the #11ways to help your organisation underperform session at the IABC World Conference in Toronto, June 2014. Big thanks to all who attended – and made it one of the most tweeted session at #IABC14.

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How to measure the effectiveness of social media

Today a new initiative has been launched to measure the impact of social media communications. The International Association for Measurement and Evaluation of Communication (AMEC), the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research, has unveiled a user guide and social media measurement frameworks. They were […]

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Exclusive offer: Money off thefuturestory event

“The most important thing in communication is hearing what isn’t said” – when author Peter Drucker wrote this he was talking about the importance of being able to read the emotions and non-verbal communications of another person. I wholeheartedly agree with Drucker’s statement, but if you’re an internal communications manager responsible for communicating with more […]

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Countdown to Christmas: Day 13

To mark Advent and celebrate success in the world of internal communication, I’m highlighting a story a day by internal communicators via my blog in a countdown to Christmas. Every day until 24 December I am sharing the thoughts of IC pros who have written guest articles, with the final one going live on Christmas […]

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Mind the digital communications skills gap

What do you need to learn more about this year? Where are the gaps in your knowledge when it comes to all things internal communication, and do you have a plan in place to address them? Today PR Academy released findings from its research among past and present students to identify the current skills gaps. […]

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What have you done today

…to make you feel proud? What about this week, this year? It’s been a busy old one and traditionally in December people take time to reflect on the previous 12 months and make plans for the upcoming year. (Apologies if you’ve now got the Heather Small song Proud in your head). December is often the […]

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How internal comms pros use social media

Nearly 90% of internal communications professionals say they are expected to have a ‘good understanding’ of social media and 93% think their professional use of social media will increase, according to research I’m publishing today. How internal comms professionals use social media was a survey that ran between 18 and 26 October 2012 via Diary […]

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Diary from the Melcrum Summit – day one

Did you attend the Melcrum Summit last week? I was watching the #melcrumsummit tweets and could tell that @steve_murg was furiously scribbling away to write a guest article for my blog to bring those of us who were unable to attend, up to speed on what happened. Steve (pictured) is Internal Comms (IC) and Social Media […]

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Keep calm… it’s internal comms

I like the keep calm posters.  There I’ve said it. There’s something about the design that makes me smile, and I’m interested in the history behind it. There was a keep calm and carry on poster in the labour ward of the hospital I was in four months ago, just before my daughter was born, […]

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