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Who has the UK’s best corporate reputation?

The UK’s leading and most well regarded corporate reputations were unveiled in London as the results of Reputation Institute’s RepTrak Pulse study were announced at the Institute of Directors (IoD). Who came first and why? I spotted an article by ex-CEO of the Chartered Institute of Public Relations, Jane Wilson, @thatwilsonwoman, on her personal blog about #ukreptrak, […]

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Using emotive communication for reputation management

One of the many benefits of Twitter is its ability to connect you with new and interesting people. Last week student Kamila Sosnowska (pictured) got in touch with me after reading my article on how Coca-Cola is putting the fizz into its comms. She is currently studying at the University of Edinburgh Business School, undertaking […]

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