Why social business matters in 2015 and beyond

It’s been more than a decade since social media began challenging businesses to respond to what has been a dramatic shift in how we now connect, communicate and express ourselves globally today. Organisations are working hard to respond to integration challenges by evolving their structures, budgets and most importantly, focusing less on scaling social, but […]

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Attenzi: A Social Business Story

Last week I published part one of my thoughts on social business and looked at some of the definitions that exist and resources that are available. If you missed it, you can read it here. Today is the launch of a novel approach by one of my fellow Social Media Panel members Philip Sheldrake @sheldrake (pictured). […]

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Defining social business

What is social business and what does it mean? Is it literally using social media to conduct business, adopting a sharing mentality in an organisation, being a friendly/sociable company or more than that? You’ve probably come across the term because it’s everywhere I look at the moment and am sure you’re experiencing the same. So […]

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