Why storytelling matters more than ever

Does your organisation use storytelling? How many stories do you share inside your company? Peer-to-peer content is amazing for internal communication. Stories of ‘people like you are doing things like this’ are viewed as credible and trusted. More so than content from the CEO! See the Edelman Trust Barometer for more info about levels of […]

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Storytelling hacks for comms pros

How do you use stories in your internal communication? People remember stories far more than they remember facts and figures and they are a fantastic way to help make your thoughts stick. I love reading stories to my two-year-old daughter and seeing her imagination develop as I describe the Gruffalo stomping around the deep dark […]

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Connecting people with purpose

Following the Olympics opening ceremony a week ago, there have been various articles online about storytelling and how it can be used within corporate communications. I thought I’d round up a few of my favourites from the week to share with you. First up is coach Vera Woodhead’s article for this blog, where she looked […]

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Telling tales: Storytelling as a communication tool

Friday night’s opening ceremony of the London 2012 Olympics was simply stunning. The brains behind the vision was Danny Boyle, and he brought to life the story of Great Britain and Northern Ireland through costume, music, drama…. and parchuting James Bond and The Queen into the stadium. I noticed Boyle’s Twitter biog describes him as […]

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