What the 2024 Edelman Trust Barometer means for IC pros

The Edelman Trust Barometer was published this week and as ever, it’s a valuable read for internal communicators. Now in its 24th year, it provides insights on trust levels and perceived credibility towards Governments, Leadership teams and other authorities with influence. It’s a big read (69 pages), so we’ve taken a look and extracted what […]

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How poor communication can destroy employees’ trust

How trustworthy is the culture of your organisation? Do employees believe your leaders to be credible, trustworthy and authentic? How does the level of trust impact your company’s culture? Earlier this year I wrote about the latest Edelman Trust Barometer and how it revealed “My Employer” topped the 2019 barometer. Trust has changed profoundly in […]

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The importance of trust in organisations

There is now the largest ever gap between trust in business and government. This is just one of the findings from the 2014 Edelman Trust Barometer which was released today. It is the firm’s 14th annual exploration of trust with 33,000 people being surveyed in 27 markets around the world on their trust in institutions, […]

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