The award-winning Comms pros are…

On Friday night I had the pleasure of joining over 380 Internal Comms professionals in London for the annual Institute of Internal Communication (IoIC) Awards 2019.

Congratulations to everyone who won or made the shortlist. As part of the Judging team again this year, I saw firsthand how hard everyone has been working. If you’re on the list, you should feel incredibly proud.

The ceremony took place at the Intercontinental Hotel in Park Lane and was hosted by Awards Director Justine Stevenson and IoIC Chief Executive, Jennifer Sproul.

Jennifer kicked off the evening’s proceedings saying: “We have a lot to celebrate tonight, with a fantastic line up awards to hand out to recognise the amazing work you all do. 

“In addition we are celebrating our 70th anniversary as an organisation, we have achieved a tremendous amount as a profession and what I love most is that we have this fantastic wealth of experience, as we have helped organisations guide their employees through periods of change as well support the creation and delivery of great working cultures all built on a framework of high standards for what we now know as internal communication. 

|We have the experience, knowledge and skills built on decades of work,  yet we are evolving and growing and continually being recognised as a vital profession in order for organisations to thrive in the changing world of work, business and society.  We are not a nice to have but a must have!”

Further reading: The Institute of Internal Communication turns 70 years old.

There was a total of 38 class winners and once again the Grand Prix Award winner was the pinnacle of the evening. This top trophy went to AZ2025: Think. Transform. Together. for AstraZeneca by Ruder Finn UK.

As part of IoIC’s 70th anniversary they introduced a new award, the #WeMatterAtWork Award, which recognises internal communicators who exemplify IoIC’s purpose and make their colleagues feel they matter at work. This award was won by Tim Rutter from Tata Steel.

I spoke to Tim afterwards and he was so gracious and surprised, we’re pictured together at the awards (below).


The IoIC Awards 2019 – The Winners

Best single campaign
Against the Clock: a security story for Richemont by Richemont and blue goose
Best ongoing communication
DfT100 for Department for Transport by In-House Internal Communications team
Best change/transformation communication
From Virgin Trains to LNER: being taken under public ownership for London North Eastern Railway by London North Eastern Railway
Best Engagement Programme
AZ2025: Think. Transform. Together. for AstraZeneca by Ruder Finn UK
Best Culture Communication
Storytelling at the heart of BDO for BDO by Internal Communications Team at BDO
Best Design – print channels
Pep Talk for PepsiCo by beetroot
Best Design – digital channels
The Reporter Quarterly Spring 2019 for White & Case By Sequel Group and White & Case
Best Photographic Image
Blast Furnace 5 – Getting to the hearth of the matter for Tata Steel by Tata Steel
Best illustration
otm for TfL for TfL by AB
Best writing – print
otm for TfL for TfL by AB
Best writing – digital channels
KPMG Life for KPMG by AB
Best one-off feature
Instant impact for Network Rail by Network Rail and beetroot
Best storytelling
Justice for Jane for Network Rail by Network Rail and beetroot
Best feature magazine (print)
Inside Schroders magazine for Schroders by Schroders
Best news magazine (print)
Pep Talk for PepsiCo by beetroot
Best feature channel (digital)
KPMG Life for KPMG by AB
Best news channel (digital)
Post People for An Post by An Post Internal Communications & TheAppBuilder
Best newspaper/newsletter
‘Delivering our Future’ newspaper for Tata Steel UK by In-house team with design and print by Media Wales
Best New or Relaunched publication
The newsletter that transformed our business for Ascenti employees by Ascenti In-house Communications Team made up of three staff
Best channel for members/stakeholders/volunteers
Heart Matters for the British Heart Foundation by Wardour and the British Heart Foundation
Best Intranet
Barclays Now for Barclays by the In-house Digital Colleague Experience Team at Barclays
Best mobile/app
Driving Change for Sovereign Housing Association by Synergy Creative
Best Video and animation
Hey it’s OK… for Mercedes-Benz Financial Services by Mercedes-Benz Financial Services and Words&Pictures
Best use of a social channel
Services Annual Results 2017 for RBS by Arteus, Services Communications team
Best new channel
Turning a company into a community for AstraZeneca by Ruder Finn and AstraZeneca
Best event
National leader roadshows for Northumbrian Water by Northumbrian Water
Game changer
Reimagining the Communication of the 2019 Selfridges Strategy for Selfridges by The Selfridges Internal Communications, Events and Creative Teams
Innovative use of media
Quest for RBS by The Quest working group in Services Communications
Success on a shoestring
‘You’re the right tool for the job’ energy reduction campaign for Marston’s Brewery by Marston’s People Communications team and Paul Maskew.
Best IC manager
Nicholas Wardle, One Housing Group
Rising star – supported by FutureNet
Harriet Small
Change maker
Katie Macaulay, AB
Best Agency
Synergy Creative
Best in-house team
Best public sector or not for profit team
London North Eastern Railway communications team
The IoIC Grand Prix
AZ2025: Think. Transform. Together. for AstraZeneca by Ruder Finn UK
#WeMatterAtWork Award
Tim Rutter from Tata Steel.
Congratulations to you all. Are you on this list? If so and you’d like to share the story behind your win and what other Comms pros could learn from your work, please check out my guidelines and get in touch.

Learn about Internal Comms with Rachel

Are you new to internal communication? If so, my upcoming Internal Communication Masterclass on 1 October 2019 is for you. It’s taking place at Wallacespace in St Pancras, London and is suitable for people working in internal communication who are looking for a confidential space to learn, ask questions and air their challenges and ideas. There’s only a couple of places left.

Perhaps you’re fairly new in role or have found yourself responsible for IC. Or maybe you’ve never studied comms before and would like to learn more. This is the course for you.

(If you’ve been working in comms for more than five years, the Strategic Internal Communication Masterclass on 14 October will suit you better).

Upcoming courses are:

Thank you for stopping by,


First published on the All Things IC blog 29 September 2019.


  1. Jamie Superable says:

    Congratulations to the winners! Is there a portal or web post that contains short briefs of the winning campaigns and projects?

  2. Frank says:

    Massive well done to all the winners – some great campaigns!

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