I had a conversation with a client the other day who used the phrase virtually visible in relation to her leaders.
We were talking about COVID-19 comms (obviously, aren’t we all?!), and it struck me as an incredibly suitable way to describe the situation we’re in.
I’ve captured my thoughts around leadership communication via video. You can watch it in the same amount of time it will take you to make and drink a cup of tea.
So in the first of my ten minute tea break videos (let me know if you’d like me to do more), to support you through COVID-19 and beyond, here’s my take on leadership communication.
How to encourage leaders to be virtually visible
In the video I discuss the importance of our leaders being visible, credible and trusted.
Things you could consider include:
- Leaders “stopping by” virtual team meetings to say hello and answer questions
- Leaders hosting Ask Me Anything events
- Hosting Town Halls virtually.
There is a difference between checking up and checking in with people.
Update: I spotted this great example from Jamie Angus at PDSA, they are using Microsoft Teams:
How can you encourage your people managers, local leadership and senior leaders to focus on their people?
How can you help them display empathy? Language choice has a big role to play here.
We need to get our leaders comfortable being uncomfortable (see the video for more thoughts on this).
I’ve written on my blog about the need for leaders to be visible for years. During my talk at PRWeek’s Strategic Internal Communications Conference in December 2019, I talked about the integrity gap between what leaders say and do when it comes to being visible.
This image from my presentation sums it up…
Further reading about leadership communication via All Things IC
- Why leaders need to serve
- Why you need to improve line manager communication
- Defending our turf… or leapfrogging into leadership
- How to help team leaders communicate
- How to help managers communicate
- How to brew the perfect managers’ conference
- How the Post Office encourages leadership comms.
- Ten tips for IC pros to build trust in your leaders
- Report reveals leaders critical to repair broken trust.
- Recommended read: Leaders Eat Last by Simon Sinek.
Further reading about COVID-19 via All Things IC
- How to run a virtual Town Hall – featuring Jo Bland.
- How to do whatever it takes
- How to communicate COVID-19 working patterns
- Free crisis communication guide
- How to use technology to communicate with employees during COVID-19
- Where to get accurate information about COVID-19.
Book a Consultation Call with me
Don’t forget I can support you via Consultation Calls. So if you would like to know more about leadership communication or run an idea or challenge you’re facing past me, book time for you and I to work together.
Thank you for stopping by
First published on the All Things IC blog 23 March 2020.