I had a conversation with a client the other day who used the phrase virtually visible in relation to her leaders.

We were talking about COVID-19 comms (obviously, aren’t we all?!), and it struck me as an incredibly suitable way to describe the situation we’re in.

I’ve captured my thoughts around leadership communication via video. You can watch it in the same amount of time it will take you to make and drink a cup of tea.

So in the first of my ten minute tea break videos (let me know if you’d like me to do more), to support you through COVID-19 and beyond, here’s my take on leadership communication.

I’ve packed this video with advice and guidance to help you. Do let me know what you think, you’re welcome to comment below or find me on Twitter @AllthingsIC.

How to encourage leaders to be virtually visible

In the video I discuss the importance of our leaders being visible, credible and trusted.

Things you could consider include:

  • Leaders “stopping by” virtual team meetings to say hello and answer questions
  • Leaders hosting Ask Me Anything events
  • Hosting Town Halls virtually.

There is a difference between checking up and checking in with people.

Update: I spotted this great example from Jamie Angus at PDSA, they are using Microsoft Teams:

 

How can you encourage your people managers, local leadership and senior leaders to focus on their people?

How can you help them display empathy? Language choice has a big role to play here.

We need to get our leaders comfortable being uncomfortable (see the video for more thoughts on this).

Visible leaders

I’ve written on my blog about the need for leaders to be visible for years. During my talk at PRWeek’s Strategic Internal Communications Conference in December 2019, I talked about the integrity gap between what leaders say and do when it comes to being visible.

This image from my presentation sums it up…

 

Further reading about leadership communication via All Things IC

Further reading about COVID-19 via All Things IC

Book a Consultation Call with me

Don’t forget I can support you via Consultation Calls. So if you would like to know more about leadership communication or run an idea or challenge you’re facing past me, book time for you and I to work together.

I offer a range of options from 30 minutes to half-day sessions. My popular Power Hours are also available.

Thank you for stopping by

Rachel

First published on the All Things IC blog 23 March 2020.

 

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