How big companies state their visions and missions

Does your company have a vision and mission? Are they any good? By which I mean are they relevant, jargon-free and accurate for your organisation?

Today I discovered a Slideshare that has the visions and missions of the Global Fortune 100. There are some howlers in there, but also some decent ones. It was created in 2010 and is worth a read.

From Vodafone to Toshiba, Nokia to Sony, they’re all in there. I thought I would embed it here so you can have a look through and see for yourself.

If you’ve never checked out Slideshare, I recommend it. It is a mine of information at your fingertips as it has thousands of uploaded slides. I have my own profile and use to upload content including presentations I give, so the information can be accessed and shared by people who read it.

You can see my profile at, and my content includes:

Here’s the presentation:

Spotted something you think other IC pros would benefit from seeing? Do please comment below or Tweet me @AllthingsIC.

Don’t forget if you have a suggested word or phrase to add to my glossary of internal communication, I’d love to hear from you because I’m continually adding to it.

Post author: Rachel Miller

P.s. The latest episode of my internal comms TV is now live. You can watch it here and below:


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