What’s top of mind for you at the moment?
Every month, All Things IC Communication Consultant Caroline Cubbon-King shares a regular column that reveals what your peers are asking for help with, which we know you find useful. Thanks Caroline.
We are often asked by comms friends how many people should be in an internal communication team, whether they should have specialist or generalist skills and how to balance stakeholder expectations with team numbers.
- How effective is your team?
- Do you have the right people in the right roles?
- Do you have enough resources to deliver what’s asked of you?
This year we conducted an in-depth review for a large Corporate Comms team tasked with increasing capacity with fewer resources.
We undertook benchmarking research, looked at industry insights and took a deep dive into how the team was set up and how it prioritised work.
Through our work, we were able to identify opportunities to:
- Align and streamline services without reducing quality
- Give team members the chance to expand their skill set
- Refocus on core business critical services that add the most value
There is no perfect team size or shape.
We’ve seen one person delivering internal communication for a business with 30,000 people and a 10-strong person team in much smaller organisations.
We work confidentially with comms pros and know how sensitive this type of work can be.
Clients say having us alongside them to have honest conversations, test ideas and discuss job descriptions helps them make the right decisions for their team and company.
If you aren’t sure whether your team set up is working and would like some advice, do get in touch. We can provide a full range of support, from signposting you to benchmarking insights to conducting a full team review on your behalf.
Learn with All Things IC
All Things IC Live
- 10 December 2024 – only two tickets left
- 6 February 2025
- 14 May
- 10 September
- 9 December.
Online Masterclasses
- How to measure internal communication
- How to review and plan your internal communication
- How to write an internal communication strategy
- How to be a strategic internal communicator
- How to be an internal communicator.
Read
- VMA Group Inside Insight
- Gallagher State of the Sector
- Institute of Internal Communication IC Index.
Listen to the Candid Comms podcast
- Season Two, Episode Nine – How to create an effective IC team
- Season Three, Episode One – How to set Internal Comms standards
- Season Five, Episode Five – How to make your first IC role a success
- Season Five, Episode Seven – How to build a successful IC team
- Season Five, Episode Eight – How to lead internal communication and set standards.
Are you in planning mode for 2025? If so, we have a special offer for you.
If you need to review 2024 and want to get ahead for next year, our Online Masterclass: How to review and plan your internal communication is for you.
It will help you reflect back and plan forward and is suitable regardless of your calendar year. This course is usually £499, but it’s available this month for only £199.
Enrol today for 12 months’ access, allowing you to complete the course at your own pace, as there are no live lessons.
This price is only available until 31 October 2024 and cannot be used with any other offer. Enrol today for instant access.
Post author: Caroline Cubbon-King. First published on the All Things IC blog 8 October 2024.
