Employee advocacy is on the rise. I’m starting to see it creep into conference agendas and award entries – which are my indicators of when something moves from niche to mainstream.
Today the latest New Influence Podcast by Ste Davies hit the airwaves. We recorded an episode together last week to discuss all things employee advocacy and Internal Comms related. I’ve been writing about advocacy on my blog since 2013 and have included some links below.
Jargon buster: Employee advocacy is when your workforce champion your organisation – who you are, what you stand for as a company and share (often in their own words) what it’s like to work for you. It typically presents itself as employees sharing their stories online via social media/your careers site, or in person e.g. at recruitment fairs.
— Ste Davies (@stedavies) May 28, 2019
I’ve known Ste for a number of years and enjoy learning from him, he’s an online brand strategist, writer and podcast host based in London, UK. He’s worked in the fields of PR, marketing, social media and SEO for 15 years, to what he calls The New Influence, and why in today’s complex world, stand-alone marketing communications do not apply.
Ste set up one of the first social media agencies, built and sold an influencer tool, held senior positions for both agency and in-house, trained hundreds of business executives and has spoken in 15 countries across three continents.
Today, he’s fascinated by and focused on how individuals, organisations and brands can remain relevant and top of mind in an era of where trust is low and power structures are changing. You can contact him here.
What did we talk about?
During our discussion we touched on a number of topics including how companies can encourage their employees to be advocates, why would you consider advocacy, what does good look like and what are the benefits and pitfalls? We examined the current situation and what to think through.
Here are the timestamps for the episode:
1:21 Rachel introduces herself and her background.
3:27 The current state of employee advocacy.
6:29 Glassdoor and internal communications.
9:41 The original promise of employees being the voice of a brand didn’t materialise.
13:37 Are brands concerned about advocates using social media in the current climate of toxicity?
15:02 The benefits of employee advocacy and what should a brand consider when embarking on an EA program?
20:20 What makes a good employee advocate?
23:38 Where Rachel sees the future of employee advocacy in the next 12 months and the next five years.
25:46 Quick fire three: Rachel’s favourite city, meal and quote.
27:07 The one book Rachel recommends everyone should read?
Thank you Ste for inviting me to share my thoughts on your New Influence Podcast.
Further reading about employee advocacy via All Things IC
- How long does employee advocacy last for? – published in 2017
- Employee advocacy goes under the microscope – published in 2013
- How employee advocacy works using social media – published in 2016.
Learn more about Internal Comms with Rachel
My upcoming Masterclass dates can be found on the Masterclasses pages of this website. Last week I ran my Internal Communications Masterclass and a Comms Director Mastermind. The IC Masterclass is pictured below.
Not based in the UK? I can hold a mini session with you via Skype, check out my work with me options. Please note my diary is currently booked until late September 2019, so I’m taking bookings from the Autumn onwards. Do let me know how I can help you.
Upcoming Masterclasses in London:
- 3 June: Comms Director Mastermind – SOLD OUT
- 11 June: Strategic Internal Communication
- 24 June: How to be a Comms Consultant – Exploration
- 1 July: Comms Director Mastermind – SOLD OUT
- 9 July: Change Communication
- 24 September: How to be a Comms Consultant – Momentum
- 25 September: Comms Director Mastermind – NEW DATE
- 30 September: How to be a Comms Consultant – Exploration
- 1 October: Internal Communication
- 14 October: Strategic Internal Communication
- 5 November: Change Communication
- 13 November: Comms Director Mastermind – NEW DATE.
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Thank you for stopping by
First published on the All Things IC blog 28 May 2019.