Are your comms activities worth of an award? The deadlines for the Employer Brand Management Awards and CIPR Excellence awards are just two of the events happening over the next 10 days.
Today’s What’s on this week covers 14 to 24 February 2016. If you’d like to plan further ahead, see the comms calendar page.
Seeing as it’s Valentine’s Day today, see my gift ideas for wooing comms pros.
What is Employer Brand?
The term is used to describe an organisation’s reputation as an employer, rather than the general brand reputation. See my glossary for more info.
Further reading: The value of a strong employer brand strategy – featuring Fitness First.
All Things IC is a partner of the Employer Brand Management Awards, and you’ve got until 16 February 2016 to get your entries in.
Brittany Golob, Editor of Communicate magazine says: “The awards programme exists as the true benchmark of the employer brand management process. Metrics such as retention and cost per hire go so far, but, until now, there has been nothing that compares and contrasts the different aspects of successful employer branding, nothing that fully rewards excellence and celebrates the campaigns and the organisations that excel in this field.
“The launch of the Employer Brand Management Awards changes this.”
- Best alignment of the employer value proposition with corporate brand values
- Best short-term or one-off employer brand campaign
- Best employer brand management innovation
- Best brand ambassador programme
- Best communication of the employer brand (external audience)
- Best communication of the employer brand (internal audience)
- Best digital campaign
- Best diversity branding
- The employer brand CEO of the Year.
What’s on this week
- 16 February: Deadline for Employer Brand Management Awards
- 16 February: Effective news writing skills, IoIC
- 23 February: Deadline for CIPR Excellence Awards
- 24 February: Storytelling workshop, Farnham, Theblueballroom.
Recently published articles on the All Things IC blog
Thank you for all the feedback on my recent article about Facebook at Work.
Are you using it? If so I’d love to know what you think so far. Do get in touch if you’d like to write a guest article for my blog.
Companies who have been using it already include Royal Bank of Scotland, Weber Shandwick, Heineken, Century 21 and many more.
Further reading: Read guest articles from 100+ comms pros.
This week I published Why you need to talk about organisational culture after attending the Culturevist conference and hackday.
If you’d like to find out more about the network of people interested in all things company culture related, see the Culturevist website, follow them on Twitter @Culturevist, or get in touch with Matt Partovi @matthewpartovi, who oversees it.
There are various Culturevist hosted events coming up over the next few months, including Redesigning performance management on 23 February and a meetup on 3 March looking at how to bring company values to life.
Save money on PR Week’s 360 festival
Readers of the All Things IC blog can save 10 per cent off ticket/s for PR Week’s PR Global 360 festival.
See their website for full information about the 26-30 April event. The code you need is AIIC10.
Find a new role
There are some interesting roles around at the moment. If you’re looking for a new comms job, see the All Things IC job page to search the latest vacancies.
You can advertise yours for as little as £30+VAT per week if you’re a nonprofit organisation. See the How to place a job ad page for full information.
The page is updated constantly, so keep an eye on it or @AllthingsICjobs on Twitter.
Keep updated with All Things IC
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I hope you have a great week,
Post author: Rachel Miller
First published on the All Things IC blog 14 February 2016.