Want to study the role of psychology in PR, attend an advanced writing course or find a new job? These are just some of the options for the next 10 days.
Here’s my regular look at what’s going on in the world of comms, so you can plan your diaries from 24 May to 3 June 2015 and keep updated.
Of particular note is a course from the Chartered Institute of Public Relations (CIPR): The role of psychology in campaign design.
It’s being led by Dr Jon White and Leona Deakin. It covers topics such as how psychology is relevant to PR, the challenges of influencing attitudes and behaviours, the psychology of communication and real-life examples of successful psychologically influenced campaigns.
See the CIPR website for full info and to book tickets.
Free book for PR pros – PRStack
Over the past week, a new publication has been released, which I recommend checking out.
It’s a crowdsourced project called #PRStack, curated and edited by comms supremo and ex-CIPR President Stephen Waddington, @wadds. It’s a cracking read, and free too.
The publication tackles the modern public relations workflow and is packed with case studies by PR practitioners, exploring modern aspects of public relations practice.
My #PRstack: a practical guide to modern PR tools and workflow is out now and available free to download.
There are 19 contributors and 40+ practical how-to examples of tools used in public relations, content marketing and search engine optimisation (SEO). They include Brandwatch, Topsy, Moz, Hemingway, Sprout Social, Lissted and many more.
The book is distributed free under a Creative Commons license via the #PRstack community. You can download the book and check out the content for yourself.
I recommend not only downloading the book, but seeing the PRstack site. Well done Wadds and everyone involved in the project.
You can get a glimpse at what to expect via the smart people at Prezly who have been involved:
What else is coming up?
Awards, courses and events
Awards – entries are being sought for:
Digital Impact Awards – deadline 8 June
CIPR Pride Awards – deadline 10 June
Melcrum awards – deadline 12 June
CorpComms awards – deadline 17 July.
Further reading about awards on the All Things IC blog:
How to enter comms awards
Seven reasons to enter comms awards
Courses:
- 28 May: Advanced writing and editing for the corporate communicator, Ragan, Calgary
- 28 May: The role of psychology in campaign design, CIPR, London
- 2 June: Advanced writing and editing for the corporate communicator, Ragan, Toronto
Events:
- 31 May: CPRS National Conference 2015, Montreal, Quebec
- 2 June: Google for Work: Atmosphere event #atmosphere15
- 4 June: 300 seconds at the Telegraph Media Group Academy
Latest articles on All Things IC from last week
I recently launched the brand new All Things IC app. It’s available now, free, on the App Store and means you can read articles from the All Things IC blog via your iPhone or iPad, bookmark them to read offline and much more.
See my article for full information including how to get the app so you can start using it today. Thank you to everyone who has given me feedback so far. I’m thrilled to hear the comms community is enjoying using it.
Over the past week I also published:
Is Thomas Cook’s sunny heart now broken? – my look at the tragic deaths of the Shepherd children
Your invitation to Internal Communications Europe in Amsterdam – including how to get money off tickets
How to run an internal festival – guest post by Suzanne Smith.
Work on your development:
It’s a long weekend here in the UK as we celebrate the Spring Bank Holiday. If you’re planning to work on your professional development over the weekend, there are a number of resources on my blog to help you.
I can see from search terms that people are studying and looking for information to help them do their current roles.
You’re in the right place.
See the How To page for various articles to help you learn more about internal communication, from my internal comms glossary, to communicating change, there’s a vast range of options.
I’ve been blogging for six years about all aspects of corporate communication. There are approximately 600 articles on the All Things IC blog, so lots to read through including a guest article archive featuring 100+ comms pros.
There’s also the Rachel’s Resources page, which links to various presentations, books to read and ideas to help you develop professionally.
Find a new job
If you’re on the hunt for a new role, search the latest comms vacancies on my job page.
Looking to add to your team? You can from just £30 per vacancy per week for not-for-profits.
See the How to place your job ad page and join companies including O2, Specsavers, ITV, RNLI and Goldsmiths University who have chosen to advertise on the All Things IC jobs page.
Thank you for stopping by.
Have a great week,
Rachel.
First published on All Things IC blog 24 May 2015.
