How Bart and pyramids can help your writing
What can Bart Simpson teach comms pros? Find out in the second part of Jess Unwin‘s guide to wordsmithing your way to success. If you missed part one, which introduced the pyramid of writing, you can catch up here. Jess says: “The pyramid is a term more familiar to ex-newspaper ‘hacks’ like me, it describes the […]
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Could you write a novel in 30 days?
Your mission, should you choose to accept it, is to write a novel in 30 days. The goal is 50,000 words by midnight, your local time, on 30 November. Write using your own computer, in whatever software you prefer, and you’ll be joining thousands of people around the Globe who will be doing the same. What […]
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How to wordsmith your way to success
Today I sat next to Brad Pitt on the bus and saw David Beckham at the library. Did that get your attention? Sorry to say nothing about that sentence is true, sigh. However, choosing the best part of your story as your introduction is the best way to hook readers in. This top tip is […]
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Let’s be friends…. Facebook for internal comms?
Do you use Facebook for internal communications (IC) within your company? Is it integrated into your channel mix or do your employees wish to keep their personal and professional lives separate? I’d love to hear what you’re doing. Do please get in touch if you’re able to share your campaigns and use of Facebook for IC […]
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Have you had your say?
Do you have an internal social network in your organisation? Will your use of social media in your professional life increase? These are just two of the questions I’ve been posing to internal comms pros over the past few days in the form of a short survey. You can have your say on all things internal […]
Read more >I’m a poet but didn’t know it
I’m not actually, but couldn’t resist the headline. Sorry. However, I do know a professional communicator who is also a poet in his spare time, and seeing as today is National Poetry Day I thought it would be good to highlight some of his work. Richard Dennison (pictured) manages the intranet and social media for […]
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Social media just got even friendlier
Following my article yesterday about how the Local Government Association (LGA) has introduced a Social Media Friendly Mark, I asked LGA whether they would be open to the idea of other people using their initiative. If you missed the article you can catch up here, but in a nutshell, it is a logo that comms […]
Read more >Local authorities get social media friendly
Have you ever sat in a meeting and wondered whether you’re allowed to tweet the information you’re hearing? How do you decide when to share on social media or not? Do you know if there is a policy in place? It’s easy to see how confusion can happen, and this week a new initiative has […]
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Diary of an Olympic media manager…
The bunting is down but the memories of the London 2012 Olympics are still strong. What was it like to play a key role? Today I’m proud to introduce Eden Black, media manager for the Olympic Delivery Authority – the organisation responsible for the delivery of the London 2012 venues and infrastructure. Here he writes for Diary […]
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A game of digital consequences…
Do you remember the game of consequences? We used to play it in my family at Christmas. In a nutshell, everyone writes down a line of a story, folds down the piece of paper it’s on and passes it to the next person. They then write the next line of the story, fold the paper […]
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Overcoming the weapons of mass distraction
London’s Social Media Week is in full swing and it has been a fantastic week so far, with lots of interesting quotes, statistics and people sharing ideas. I’ve been watching webinars live online all week or catching up afterwards, and have been really struck by the quality of the questions and enthusiasm all round. You can […]
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How Coca-Cola is putting the fizz into its comms
Over the past few days I’ve been reading about Coca-Cola and how it is shaking up the way it communicates, both with its employees and its customers. I always find it interesting to know what brands are doing, so thought I’d highlight what I’ve been reading for the benefit of other comms professionals. I came […]
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