Getting to the heart of the Thomas Cook rebrand
Today is the relaunch of the Thomas Cook Group plc brand in the UK. Thomas Cook has been a staple holiday provider on the British High Street for 170 years and it has now ‘unified’ its brand and market activity under one common symbol, the ‘Sunny Heart’ and the phrase ‘Let’s go!’. Thomas Cook UK […]
Read more >
How do IC pros use social media?
Today I’m launching the 2013 version of my ‘How internal comms pros use social media’ survey. Thank you to everyone who took part in answering the questions last year. Based on feedback I’ve decided to repeat it to track trends and also use the opportunity to ask for your views about my blog and what […]
Read more >
How to communicate the DNA of an organisation
What would happen if you removed your company vision, head office and managers and mission statement? What would you replace them with and how would you communicate it? I heard about a company that has done exactly that and decided to share it with you. One of the organisations I enjoy reading about is Bromford […]
Read more >
Internal comms TV episode six
This episode of internal comms tv features events that have taken place in London over the past week. It’s certainly been a busy one for internal communication professionals with two big IC conferences and Social Media Week all running concurrently. I spoke at three events: SMILE, the CIPR Inside annual internal comms conference and at […]
Read more >
Internal comms pros set for a sociable week
Tomorrow is the start of Social Media Week and I’m delighted to be involved with a number of events involving internal communication professionals. Monday 23 September is Social Media Inside the Large Enterprise (SMILE) by simply-communicate @simplycomm. Now in its third year, SMILE is the largest one-day event in Europe dedicated to exploring how large companies […]
Read more >
Research reveals collaboration is king
Collaboration is the most popular term to describe social media inside organisations, knowledge sharing is the main reason for introducing it and 70% of comms pros say their companies have welcomed, not blocked, internal social media. These findings form part of the results of a joint piece of research between simply-communicate and I. In this article […]
Read more >
Comms pros ‘not equipped’ to deal with ethical issues
A significant proportion of communicators “do not feel well equipped” to deal with ethical issues, and there is considerable uncertainty about what they can and should aim to achieve for their organisation in relation to its ethical performance. The actions of leaders and the quality of their communication are critical factors in embedding an ethical […]
Read more >
Tips on employee engagement for leaders
What advice do you offer the leaders in your organisation when it comes to employee engagement? Are you coaching and advising them? What are the challenges you face? Regular readers of my blog will know that I write a lot about the relevance and importance of employee engagement. Today I’m going to share some information […]
Read more >
Your name here?
Over the years I have published around 100 articles from comms pros on my blog, featuring their thoughts on comms books, career advice, initiatives at their workplace and much more. There are lots of smart people working in comms and I’m proud to highlight some of the good work that is taking place inside organisations throughout […]
Read more >
How to harmonise solo voices
The challenge of how to connect employees inside an organisation so that regardless of location, shift pattern or role, they feel part of ‘one company’ is a constant quest for businesses – and rightly so. There are countless articles online featuring hints and tips from comms pros sharing what has worked for them. Phrases like connecting […]
Read more >
Share This Too: Social in corporate communications
Richard Cooper @richardjcooper1 is leading internal communication at the Open University and currently studying for an MSc in Internal Communication Management at the University of Central Lancashire. Here he writes for my blog to review Share This Too: More Social Media Solutions for PR Professionals including my chapter on Social in corporate communications. Thank you for sharing your thoughts Richard. Have you […]
Read more >
Internal Comms TV episode five
The latest episode of my internal comms TV is now live and features the following information: Internal comms glossary Launch of Share This Too at the British Library and information about the Share This Too event I’m speaking at as part of Social Media Week, London. The introverted revolution in internal communication – by Helen Deverell […]
Read more >
