Share This Too launches at the British Library
Last night I joined my fellow co-authors and around 80 practitioners to celebrate the launch of Share This Too: More Social Media Solutions for PR Professionals at the British Library in London. It was the perfect setting to officially introduce the book, which is a practical handbook on social media from the social media panel […]
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How Coca-Cola shared a Coke with its employees
An external marketing campaign can be a great chance to get employees closer to customers as well as enhance brand loyalty internally. Aligning your internal and external communication and activities can have huge impact, but how does it work in reality? The Share a Coke campaign has been everywhere I look – from congratulating the Royal […]
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Share This Too gears up for launch
Hot off the press… I can now reveal that Share This Too, the follow-up book to the best-selling CIPR handbook, Share This will be published by Wiley this month and is available to pre-order now. Share This Too: More Social Media Solutions for PR Professionals (Wiley, 2013) features 35 contributors, several of whom are successful […]
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How to monitor social media
Do you know how to monitor social media? What information exists to help you and where can you discover what the options are? You’re in the right place. The increasing importance of social media in helping set and shape the news agenda as well as influence public behaviour mean more and more public relations (PR) […]
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What’s the future of business?
Summary of insights from speakers, panellists and audience members at the CIPR’s Share This Live Social Media Conference July 2013.
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What future skills do PR practitioners need?
How does your team measure up when it comes to having the required skills now and for the future? Do you know what’s needed and where the gaps are? What steps do you want to take to develop professionally? I am part of the social media panel of the Chartered Institute of Public Relations (CIPR) […]
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300 social media policies
Where do you start when it comes to creating social media guidelines for your organisation? Do you have a policy in place already but feel like it needs to be more robust? Feel like it’s too long/short and would like to see what others do? You’re in the right place. Every week I am contacted […]
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Focusing on digital literacy
Today the Chartered Institute of Public Relations (CIPR) Social Media Panel called for careers advisors and schools to help pupils and school leavers understand how their social media activity could impact on their career. This follows the resignation of Paris Brown (pictured) as Britain’s first youth police crime commissioner over comments made on Twitter. Did […]
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CIPR President: The inside story
What does the next President of the Chartered Institute of Public Relations (CIPR) think about internal communication (IC)? Do they propose to be our ‘voice’ and what role do they think IC pros play? There are currently two hats in the ring for the upcoming election for President-Elect 2013; Stephen Waddington, European digital and social […]
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IC has a seat at the table
I’m proud to say that I can now share the news with you that I’ve joined the Social Media Panel of the Chartered Institute of Public Relations (CIPR). It is described by CIPR as “One of the Public Relations industry’s most progressive groups in digital and social media communication.” I’m looking forward to working alongside […]
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Diary of an IC student
What is it like to study internal communication (IC)? What topics are covered and what value does it add to your career? Jess Grant (pictured), Charity Communications Assistant for a membership-funded grant-making charity, has written a guest article to share her experiences as she has just begun her learning journey by studying the Internal Communication Certificate at […]
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What Tesco is telling its employees about horsemeat
Like many communications professionals, I am sure I’m not alone in wondering what internal communication activities have been taking place at supermarket giant Tesco in the wake of the horsemeat story. What have they told store colleagues? Are the internal and external messages aligned? How are employees feeling about the headlines? For non-UK readers, in […]
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